A. players in the food industry, who have

A.     Main Value Proposition  1.      Captive Market To captivate our market in choosing us we areplanning on making a card fit for the café. The customer will be bringing thecard every time he/she comes to the café every 100 peso is one point in whichthe customer can collect and he/she can use that to pay for future services anddrinks.

The card will not have an expiration date the benefits of thosecustomers having the card will be Wi-Fi access, free drinks or any serviceduring birthdays. The card will cost around 50 pesos only.    2.      Affordability The Milk Man Café will be offering food andbeverages at the same time offering Vape Services. The Food and Beverage willrange around 150 to 250 pesos. The Vape Services would range around 20 to 150pesos. Vape Juices would range around 250 to 550 depending on the ml and thebrand of the juice. Milk Man Café will also be selling Milk Man Vape Juice.

 I.           The Market Analysis The food retailindustry in the Philippines is an extremely competitive market. Coffee Shopsare one of the active players in the food industry, who have gained prominencein the past several years. According to Euro monitor, coffee shops in thePhilippines will continue to grow in the coming years.

The strong growth ofCoffee Shops in the Philippines is mainly attributed to consumer demand. Revenue in Coffeeamounts to US$3,199M (PHP 161, 265, 556.76) in 2018.

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The Market is expected togrow annually by 10.1% (CAGR 2018-2020). The market’s largest segment would be”Instant Coffee” with a market value of US$3,059m (PHP 154, 207, 983.16) in2018. In relation to total population, per person revenues of US$ 30.37(PHP1,530.

95) are generated in 2018 In the Philippines,multinational chains dominate specialist coffee shops. Led by Starbucks,specialist coffee shops have been enjoying growth since appearing in the late1990s. Other popular foreign franchised specialist coffee shops includeSeattle’s Best, Bo’s Coffee, The Coffee Bean & Tea Leaf and UCC Coffee.Figaro Coffee Company, the most popular local specialist coffee shop in thePhilippines, was actually established earlier than Starbucks in the country.

Seven out of tenFilipino adult smokers believed that vape devices or e cigarettes is a positivealternative for cigarette. During a poll on July 16 to August 9 there wereamong 600 smokers aged around 18 years old. 43% say that the price of vapedevices has kept them from using it more often. 21% say accessibility is theirreason.

20% say the flavor of vape juices or flavors has kept them from usingit frequently. Some of thewell-known vape shops in Cebu are Drop N’ Puff Vape shop, Fuma, Extreme VapeLounge, The Vape Room, and Vape King Plus. The top vape juices or flavors areChoco Peanut Bar, Creamy Strawberry Cookies, Creamy Custard, Banana Split, MintCandy, Strawberry Milkshake,