After number ever (Motorsport Stats, 2017). When exploring

After examining the statistics,it was evident that 95,000 fans lived in Europe, the average age of a fan fellbelow 36 years old, 26% of participants were under the age of 25, and in 2017there was a 10% increase in female participation (over 14,000 female fans) thelargest number ever (Motorsport Stats, 2017). When exploring the information furtherit is apparent that most of the Formula 1 fans are within the target market agegroup we need to pursue.