Analysing the poster for Serenity

The enigma posed by the title is…

From a distance the first thing that would be noticed by a passing audience would be the title of the poster. It would catch the viewer’s eye with its striking green colouration and large bold font. The title ‘Serenity’ is a really strong aspect in aims to describe the theme of film. Serenity means a state of clam and sereneness, this make people think lots of conceptions about film and the tagline.

The font of the lettering signifies…

That the genre might be action, thriller or sci-fi, therefore might include blood, violence and threatening because the edges of the font are sharp and sword shape, which usually applied in action related genre films e.g. Aliens vs. Predator.

The main colours are

Black, grey, white and the dark silver.

These colours suggest…

The poster depicts a starry night in a desert like place with most of sky coloured in black which might have used to show the world is in danger or under the control of bad powers. Therefore all the characters are wearing black costumes this illustrates that people in black costumes are bad or helping the bad power overtaking the world.

The key image in the poster is…

a teenager girl holding swords in both of her hands and arranged her body in martial art shape which explores that she is ready to some kind of action related essence.

The connotations of this image are… (Write about representation of women, stereotypes, countertypes, etc.)

The image suggests that the woman is powerful, brave and strong because the way she holding the swords is really unexpected for a typical woman. Therefore woman is shown stereotypically in the poster because she is located in front of all characters in the poster of which half of them are male. This suggests that female has higher statutes then male characters and probably ability to control or defeat them.

Some of the other characters shown are

Two men’s, one of them is holding a rifle and the other one a pistol. There also are two women’s holding pistols as well.

The relationship that is suggested between the characters is…

Seem to a contentious because all characters are standing in long distant from each other. Therefore the settlement of the characters and their face expressions insinuates that all the characters are trying to churn, concuss and convulse each other by their physical power(s) to get higher status then other, therefore the relationship seem to be unfriendly, aggressive and violent.

Significant objects include…

Two sharp swords, boobs, pistol (small gun) and rifle.

These suggest that the film will be… (Write about sub-genres).

Action, sci-fi or thriller because this usually includes blood, violence and wars. Travelling from one planet to another. Space wars between aliens and humans and at few occasions psychics helping human kinds and existing example of psychic movies star is Spiderman.

The body language of the main character suggests…

That she has a great amount of talent in martial art which may help her in battles toward to bring Pease in the state of violence. The position of her body suggests that she is ready to fight with her enemy’s.

The style of dress of the character(s) suggests…

That its summer season and the characters are wearing simple clothes which suggest that there is no special event taking place in the film. Therefore all the characters are wearing black colour cloths which suggests that they in a same team or organisation.

The makers of the film are mentioned because…

The director’s name on poster is situated on the top, so presumably would be the next thing the viewer would focus upon.

A famous, well-established director such as Spielberg would sell a film by reputation alone. Their previous films using various genre would appeal to a target audience that wouldn’t have normally seen the film. Their success widens the target audience and draws in people outside the specified genre, making more money for the producer’s etc.

The tagline suggests…

The tagline ‘”they aim to misbehave” suggest that group of characters ( because ‘they’ illustrate more than one people) will behave badly and improperly. Therefore the main character might define innocent people from their evil acts of bodies.

The target audience for the film appears to be

The audience for the film would be aimed at teenagers 15-18 years old as the modern day slasher is more teenagers orientated and usually has teenager main characters. The poster illustrate that it might be targeted at both male and female. However teenager females might have more interest then male because the main characters is teenager female, therefore also stereotypical against women’s. This might put a great impact and encourage teenager girls to watch the film.