Apple was founded on April 1, 1976 by Steve Jobs and co-founder Steve Wozniak, their vision was to change the way people viewed computers.
The earliest electronic computers were not built to accommodate personal interests. They were enormous and expensive and required a team of specialist and engineers to keep them running.1 Jobs and Wozniak wanted to make a computer small enough for people to have them in their homes or offices, a computer that is user friendly. Apple I was the first Apple computer built, it was designed in Job’s garage by Wozniak and it featured a typewriter like keyboard and the ability to connect to a regular TV as a screen. Wozniak built the computer to receive acknowledgement for designing an inexpensive computer, Job’s saw the computer and sold his VW microbus to fund the production of the company, Wozniak sold his HP calculator and together they founded Apple Computer alongside Ronald Wayne. Jobs inked a deal with the Byte Shop in Mountain View to supply it with 50 computers at $500 each. This meant that once the store had taken its cut, the Apple I sold for $666.
66 .Jobs was banking on producing enough working computers within that time to settle the bill out of the proceeds from selling completed units to Byte Shop. The risk involved was too great for Ronald Wayne causing him to back out. The Apple II revolutionized the computer industry with the introduction of the first-ever color graphics.
Sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public. Apple’s current Chief Executive Officer is Tim Cook was born in Alabama in 1960. His educational background includes a bachelor’s degree in industrial engineering from Auburn University as well as an MBA from Duke University’s Fuqua School of Business. After graduate school, Cook embarked on a career in the field of computer technology.
He was hired at IBM where he succeeded and became the corporation’s North American fulfillment director, managing manufacturing and distribution functions for IBM’s Personal Computer in both North and Latin America. Following a 12 year career at IBM and a short six month stint at Compaq, Cook found himself at Apple. Cook began working for Apple in early 1998; the company faced numerous challenges including a decline in profits. However, things quickly changed after Cook came on board as a vice president; less than a year after his Apple debut the corporation saw a vigorous increase in profits. In August 2011, Cook was named Apple’s new CEO, taking over the position for former CEO and Apple co-founder Steve Jobs, who died in October 2011 after a years-long battle with cancer. In addition to serving as CEO, Cook sits on the corporation’s board of directors.2 Apple’s current mission statement as relayed in the 2017 annual report: “Apple designs Macs, the best personal computers in the world, along with OS X, life, iWork and professional software.
Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” In contrast to its previous mission statement originated by Steve Jobs ” To make a contribution to the world by making tools for the mind that advance humankind”; Apple’s’ current mission statement emphasizes the advancements their products have made in the real world , the corporation’s essence is simply it’s product.
Jobs’ mission emphasizes Apple products as a tool for human advancement, giving Apple the responsibility of improving the quality of life for humanity. INDUSTRY Apple is a fierce competitor in several industries because it offers a broad range of services and products. In the declining market of PC’s (Personal Computers) in the United States, HP is the current leader in the market with a 29% share of the market.
1 Source :http://www.history.com/topics/inventions/invention-of-the-pc 2 Source:https://www.apple.com/leadership/tim-cook/