As a CEO of an event company, I willalways want a solution to make sales processes more efficient, more agile andmore effective. With the use of Sales Force Automation (SFA), it can enhance myevent company’s collaboration and information sharing. Furthermore, it canimprove the productivity of any sales-related activities by replacing anythingthat is done manually with a simplified and fully-automated procedures. SFA itself offers a wide range offunctionality that addresses many needs of the different user types within thesales department. It can be sales representatives (i.
e. who wants toeffectively manage their prospects) to managers (i.e. who want to track downthe activities done by the teams) and analysts (i.e. who have to generate anaccurate sale as well as doing up a forecast). In a nutshell, SFA will positivelyimpact all the sales operations.
Just from today’s lesson, I have learnt 7functions that is under SFA. But I will only be touching on two functions thatmy event company’s sale team can use. Firstly, the contact managementfunction. It allows the sales team to get a complete view of the customers.Views such as their activity history, key contacts, communications and other internalaccount discussions. This information will allow the sales representatives tohave a better coordination and prioritisation of all their opportunities.
Theycan also keep up-to-date with all the contact information as well as having a thoroughhistory of all the interactions for each account they have engaged with. Thisfunction will enable them to generate a variety of reports (e.g. timely dataand statistics about the activities of each customer).
With all this database,the sales managers will have a complete visibility of the activities done bythe sales team. Furthermore, they can monitor tasks and interactions, track thestatus of the opportunities in progress as well as making sure that each salesrepresentative is on track to achieve their goals.