As humans, we always worry for having what is the newest, and without even thinking if just because the product is the newest, means that it automatically becomes better. We cannot say we are people who 100% achieve for reducing all the stuff and things that we use on our daily basis, but without us knowing, we are always throwing and undoing of things that we just throw away because comerciar industry is brainwashing us with the ideology of newest=better, as well as the ideology of: it damaged, we buy a new one. Even though we might be thinking that this is what we have to do, we are just leading to the extermination of the 75% of all that exists on the planet. This is precisely why I think that we have a throwaway society because we are being brainwashed by consumerism, because we are causing repair shops to decrease, and because we are leading to our 6th mass extinction. The ideologies and the thoughts that powerful commercial industries have been able to make us believe is only consumerism. “…The term describes a critical view of overconsumption and excessive production of short-lived or disposable items.” says the article Consumerism, Mass Extinction, and Throwaway Society, from The Art Of. In a simpler way of understanding, consumerism is how we just purchase things and use them way more shorter than its original lifetime, and commercial industries just continue over-producing. You might be thinking that changing/purchasing things after a certain amount of time is necessary for owning what works better, and what is better. But you have not yet thought on other alternatives rather than buying what in the most new, which should not necessary to say, but it is still a lie consumerism has make us believe. A clear example that proves that people is actually being brainwashed by consumerism is Apple’s sales since 1977 to 2013. In 1977, when Apple created the Apple ll computer, Apple had to invest about 33.3% of their annual income, while in 2013, Apple only had to invest 4% of their annual income for producing and manufacturing more computers.