Paper Critique: Wang, C., He, J. and Barnes, B. (2017). Brand management and consumer experience in emerging markets: directions for future research. International Marketing Review, 34(4), pp.458-462. Summary: The paper aims towards the functioning of the business activities taking place in an emerging market, how the business affects the markets heterogeneity, the socio-political governance, inadequate infrastructure, …

Paper another. Moreover, there is only a veryRead More »

Lamborghini Urus advertisement   Lamborghini is a global automobile manufacturer. The company is owned by Volkswagen Group through its subsidiary Audi. The brand is known for manufacturing luxury supercars, sports car and SUV’s Their headquarters is in Sant’Agata Bolognese, Italy. Analyzing the marketing strategy that Lamborghini conducts explains why it has successfully fulfilled criteria to …

Lamborghini respect to the brand, as well asRead More »

1.         Executive Summary When it comes to positioning strategies, brands have to consider three critical issues which are defining the Frame of Reference, Points of Parity (POP) and Points of Difference (POD). When the Frame of Reference has been defined with the targeted consumer market and nature of competition, brands can define the corresponding POP …

1. applied in studying branding practices of theRead More »

Big Baller Brand management made the effort to meet in person every time the decisions needed to be made. By meeting in person, this demonstrated commitment from the management team; it allowed for open communication from the management team and eliminated any misunderstandings. Some issues are difficult to communicate through email or text, person-to-person communication …

Big of a number would affect the company.Read More »

Although there is no definitive definition of Public Relations (PR) Grunig and Hunt describes it as “a strategic communication process” that involves the development and maintenance of mutually beneficial relationships with different publics. (Grunig. J. E. 1984). PR practitioners use a variation of tools and techniques that vary depending on the organisations and sectors, which …

Although money to go around. The effect ofRead More »