Critique: The source talks about the launch of the new IPhone X which lists the product specification and pricing that can be used to explain the components of price and product under marketing mix.
The source talks about the product and the new technology that has been used in this phone. However, the pricing of the product clarifies the targeted market of the product. Authority Apple is the official company website which with its press release page provides detail of the company’s activities and future. Educational Value No educational value, source only talks about the company’s new product. Originality It is Apples official website which contains its product details. Quality This press release is issued by the official company website Relevance Contains information about the new IPhone X, its price and specifications. Source 2 How would you write this source (assume it is not a direct quote): in the text (Apple Inc, 2017) in the reference list (Apple, 2017). Apple Press info.
Online Available at: https://www.apple.com/uk/newsroom/2017/11/iphone-x-arrives-in-south-korea-thailand-turkey-and-10-more-countries/ Accessed 20 January 2018.
Critique: This source talks about how apple is expanding its market by releasing IPhone X in ten new countries this along with the previous countries. Thereby the information provided in this press release is relevant to understanding the geographical segmentation of the product i.e. iPhone X. Authority As mentioned above the company website through its press release page provides information about the company’s recent activities and future. Educational Value This press release talks about the geographical segmentation which is mentioned in (Larsen, 2010), 1-33. Originality Its Apples official websites which contains information about its products.
Quality This press release as mentioned above is issued by the company’s website. Relevance Contains information about the market segmentation of Apples new product. Source 3 How would you write this source (assume it is not a direct quote): in the text (Franck,2017) in the reference list Frank, T.
, (2017). online Available at: https://www.cnbc.com/2017/12/21/apple-is-morgan-stanleys-top-tech-pick-for-2018.html Accessed 20 Jan. 2018. Critique: This article issued by a private newspaper company talks about how the new product has attracted the Chinese people to buy the iPhone X in place of their local company phones.
Thereby it has attracted a lot of attention and has managed to change people’s attitude towards IPhone which is now much different to what it was previously. Thereby this change has come under the Psychographic market segmentation where the belief and attitude of people towards the new product of the company. Authority Thomas Franck is an investment reporter at CNBC and has previously and has previously led The Harvard Crimson’s media department in Cambridge, Mass.
(CNBC,2017) Educational Value This article talks about the Psychographic segmentation which is explained by (Kahle & Chiagouris, 1997) in their book. Originality This is an original article written by the journalist of CNBC.com. Quality Article is published by a well renowned newspaper CNBC which has received 3.3 stars from Glassdoor Uk. (Glassdoor 2016) Relevance Contains information about the Psychographic segmentation of the product. Source 4 How would you write this source (assume it is not a direct quote): in the text (Tech Stream, 2017) in the reference list (Tech Stream, 2017) Apple – September Event 2017. Online.
Available From: https://www.youtube.com/watch?v=6BbalQF7TDE Accessed on: 20/01/2018 Critique: The source is the coverage of the official event where the release of the IPhone X was announced. The event reveals the visual design, specifications and features of the new IPhone.
The video shows how the new design in terms of size, weight features, processors, storage and applications make the product suitable for differentiated markets. In particular it talks about its new face recognition technology that distinguishes it from its competitors. Authority Tech Stream is a private online channel that provides an easy way to watch previous livestreams from large tech companies. Educational Value This video talks about the suitability of the product in differentiated markets. (Levitt, 1980) Originality Whilst this video is not published by apple, it is the actual minute by minute video of the product launch. Quality The channel uploads all the product launches of major tech companies and has a five-star rating from Glassdoor UK. Relevance Contains information about the differentiated market of the product. Source 5 How would you write this source (assume it is not a direct quote): in the text (Simon, 2017) in the reference list Simon, M.
, (2017). How Apple’s unconventional iPhone X marketing strategy will make you want one at any cost Online Available at: https://www.macworld.com/article/3235955/iphone-ipad/apple-iphone-x-strategy.html Accessed on (22.01.2018) Critique: This source illustrates the positioning strategy of the company overall in the mobile phone market. Apple, according to the source stands high in terms of innovation and customer loyalty compared to its competitors.
Hence, the report can be used to reflect on the innovations in the new IPhone X compared to its previous models. Authority Michael Simon is the staff writer of the macworld and PC world. Educational Value This source talks about the positioning strategy mentioned in ( (Sengupta, 2005) Originality This is an original article written by Michael Simon. Quality Mac World has been recognised by Google to be a website that talks about all the new and upcoming apple products. Relevance Contains information about the positioning strategy of the product.
Source 6 How would you write this source (assume it is not a direct quote): in the text (Reisinger,2017) in the reference list Reisinger, D., (2017). Apple iPhone X Lives Up to the Hype with Pre-Order Demand ‘Off the Charts’ Online Available from: http://fortune.com/2017/10/28/apple-iphone-x-pre-order-sales/Accessed on (23/01/2018) Critique: Along with the pricing, it mentions how the company placed the product. The company in just three days’ time recorded record pre orders, which helped the company break sales record after the launch of the new product.
Authority This article is published by Don Reisinger who is a technology journalist and product reviewer. He covers everything from Apple to gaming to start-ups. (Pcmag.com, 2018) Educational Value It is talking about the pricing of the product. Originality This is an original article written by Don Reisinger. Quality Fortune has received 3.
3 stars rating from (sitejabber.com,2017) Relevance Contains information about the record pre order sales of the new product. Source 7 How would you write this source (assume it is not a direct quote): in the text (Hobbs, 2017) in the reference list Hobbs, T., (2017). Marketing Week, 2017 Apple gambles on premium iPhone X but should its rivals be worried? Online Available from: https://www.marketingweek.com/2017/09/13/apple-gambles-premium-iphone-x-rivals-worried/ Accessed On 🙁 23/01/2018) Critique: The author in this article talks about the product design and tries to present his views of how the modern design would help Apple compete with the competitors such as Samsung in the market and help them attract new customers and increase their sales. Authority This article is written by Thomas Hobbs who is a senior reporter at Marketing Week.
Educational Value This source talks about product innovation which all mobile phone companies use to differentiate their product that attracts customers. Originality This is an original essay written by Thomas Hobbs for Marketing Week magazine. Quality This source is a business magazine focused on the marketing industry in the UK. Relevance Source talks about how product innovation will help the product compete against its competitors in the market. Source 8 How would you write this source (assume it is not a direct quote): in the text (Haslam, 2017) in the reference list Haslam, K.
, (2017). iPhone X vs iPhone 8 vs iPhone 8 Plus Online Available at: https://www.macworld.co.uk/review/iphone/iphone-8-vs-iphone-x-3664120/ Accessed at 25/01/2018 Critique: This article explains the latest features of the new IPhone X and compares them with the IPhone 8 and 8 Plus. It differentiates the specs of both phones and draws a conclusion based on each specification one after the other.
Authority This article is written by Karen Haslam who is a senior editor at Macworld. Educational Value This article contains no educational value, it just tries to differentiate the two products of the same company. Originality This is an original article written by Karen Haslam Quality Mac World has been recognised by Google to be a website that talks about all the new and upcoming apple products. Relevance This article differentiates the product with its previous models.