Dreamingof being a successful fashion designer who is known for its fame.
Setting mydream high so that I can work hard to the point where I can be successful evenif I don’t reach my goal. My goal in my major is to be a famous fashiondesigner who have his own fashion brand under his name. because of my highstated goal, there are tons of questions I must research about. Although thisresearch paper is an assignment that would be graded, this can be a hugebenefit on deciding my major since I don’t have any good sense of what it trulymeans to be a fashion designer.Thefashion and apparel industry are big business in both the United States andabroad.
With the growth of the fashion industry and the role of the media indisseminating fashion commentary, public awareness about prominent fashiondesigners, and the creations of such designers is at an all-time high. Theapparel manufacturing industry generates hundreds of billions of dollarsannually. According to Kevin V. Tu (author of “Counterfeit Fashion”), In 2007,Americans alone spent $195.6 billion on apparel.
In 1999, sales of clothing andapparel were estimated at $784.5 billion intonationally. The growth of thefashion industry has spawned an increased public awareness for fashionable”designer products.Fashionis everywhere. But just because we see fashion everywhere, it doesn’t representwhere fashion stands in terms of economy.
the luxury industry of fashion hasbeen one of the most important part in evolution of contemporary societies,growing in sales and global reach over the last two decades. Sales of luxuryclothing/goods have tripled in the last two decades, ballooning to almost $300billion in worldwide retail sales value in 2015. Clothing in particular hasbeen a primary element of the luxury goods industry, accounting for about 24percent of global luxury market sales. The United States and China arecurrently the biggest players in the luxury goods market.
Aside from chinabeing one of the biggest players in the market, the United States is thelargest global market for luxury goods, accounting for about 31 percent of allsales worldwide. In 2015, retail sales of luxury goods in New York brought inabout $8 billion more than Japan, the world’s second largest global market.United States takes most part of the market in terms of salary of luxury goods.Justbecause United States have largest market for luxury goods, it doesn’t meanthat others are falling behind. China, as an emerging market that particularlyinvested in the cultural implications of clothing and decadence, becoming thethird-largest luxury goods market. Over the last 30 years, the growth ofchina’s economy and urbanization taking place throughout china has changed theeconomic focus from manufacturing goods to consuming them.
China’s gross GDPhas grown almost 10 percent per year since the 1980’s, the fastest sustainedexpansion by a major economy in history and became the world’s second largesteconomy. Expansion of economy developed china’s middle class, who purchasedluxury goods and use luxury goods as a way to enjoy their way of life.Westernershas been famous for its luxury goods and their brand. Western luxury brands areadapting to accommodate the changes in china’s economic focus frommanufacturing based growth to consumption habits and have refined theirbranding strategies accordingly by diversifying how to reach this new Chinesemarket. Meanwhile some brands are finding progress through personalization andnew lodes of presenting their products, other brands are showcasingsociohistorical importance of their products and production processes toattract the emerging middle class in china. As the market for luxury goodsexpands among the Chinese middle class, there are some concerns aboutenforcement and protection of the intellectual property rights owned by luxuryclothing designers and the fashion houses which they work.Howcan being a famous brand work in fashion industry? According to Thomas Dana, themore popular a brand is, the more likely it is that the brand will becounterfeited.
When the quality of counterfeit products is less than theoriginal versions, the counterfeits damage the reputation and brand image of afashion company because traditional luxury goods consumers may find the genuineitems less desirable if there is a rapid increase of the counterfeit versionsof it. The costs of combating counterfeiting creatives innovation by youngdesigners who don’t have the money to monitor and litigate counterfeitchannels. Without the ingenuity of designers, there will be a lack of culturalinnovation to economic growth.Fashiondesigners/designs are protected under the law in terms of counterfeited designs.According to Kevin V. Tu (author of “Counterfeit Fashion”), fashion designsunder United States law provides a spotty defense against counterfeit andknockoff designs. Under the Copyright Act, sufficiently original and non-utilitariandesigns may qualify for protection. The inherent usefulness of apparel,however, traditionally exists as a barrier to protection through copyright law.
Given the lack of protection available under copyright law, many designers haveturned to trademark law and secondary meaning in trademarks as a means ofcircumventing the requirements of copyright law to receive some form of legalprotection.” Trademark law has been extended to the point that, at leastin some circumstances, it protects utilitarian items of an arguably minimaloriginal nature because of the recognizable nature of the item. Under thesecircumstances, trademark law functions to protect designs that would otherwisebe in the public domain under copyright law.” Even where protection isgranted on the basis of secondary meaning, the lofty requirements of attainingsuch status result in protection for only a small portion of fashion designs.Howcan a brand survive in fashion industry with all other brands competing eachother? According to ‘Golden Opportunity’, When a brand’s logo or signaturedesign becomes a valuable item for the fashion house, domestic laws andinternational agreements treat the intellectual property as any otherinternationally valuable asset, protecting the creative investment made by thedesigners and the financial investments made by the corporate backers.
Luxuryfashion brands have potential to remain present and lauded for many years.Accordingto Brook. J. Intl l, The EU trade mark regime confers certain privileges to marksbeing used in commerce, which protect a brand or a logo. In addition, designershave the option of filing for design protection. Designs can receive protectionthroughout the Member States easily and, even if a design has not beenregistered with the EUIPO, it still receives certain benefits.
The combination oftrademark and design legislation allows for designers to comprehensivelyprotect their brand name and their creative works. The EU’s regional protectionof designs and trademarks confers privileges and provides incentives for young designersto engage in commerce, develop new designs, and expand their global influence.Overthe last two decades, people have been involved with fashion no matter whattheir classes are, most of the famous brands are supported by middle classpeople. America has been one of the biggest players in the fashion industry andtheir economy. The fashion industry has played an important part in culturalevolution of societies, growing rapidly in sales and global reach over the lasttwo decades. Sales of fashion products have tripled in the past twenty years.
Fashion industry has been growing with incredible speed and it’s now one of theleading face of economy in the world. Fashion industry will keep growing largerand lager with new goods coming out every year and support of people who are buyingthe goods. Fashion will evolve just like it did till now from twenty centuries ago.