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During the past 20 years social media and the technologicalcommunication increased steeply. Nowadays everyone has access to the Internetand can communicate, through an application, with another person which is onthe other side of the world.Thanks to these social media every person became a social animal whojust communicates in a virtual way. People, in the past, started to learn withbooks, exercise books and articles, and so they were used to find paper basedinformation.

Nowadays, everyone is addicted to find information and doingresearches in a fast way, by using the internet and by browsing throughdifferent websites. So, social media helps people a lot, by finding on awebsite the most relevant and current article he/she can get. The majority ofthe people cannot leave home and go to work without bringing the mobile phonewith them, it is always needed and as soon as possible a person is trying tocall or to write a message, in this case it has to be answered as fast aspossible, because if not, the person on the other side will think that he willbe ignored and it will show a non respectful behaviour.

For the job environment, social media is one of the most importantfeatures that employees and employers can work with; these brings betweendifferent personnel a direct connection through companies or departments whichcan be very far away from each other. This connection between individuals,brings also to a specific mood, which is happiness, and this brings also abetter productivity which consequently might bring a good revenue for a certaincompany. Every social media, like Facebook or Instagram are helping people tocreate work groups which are helpful for connecting and developing employees. Animportant factor of social media, in the working environment, is transparency, wherenobody can mask something and where data is seen at the lightof the sun, in order to have more honor in front of the leadership and morecomprehension of the company goals.Apart of the work, while studying,social media is the most used tool, in order to find information, to getconnected via mails, video calls and chats.

At a university, like IUBH or atany school, we can observe that without any laptop or smart phone, people wouldbe lost, in the terms that nobody would know how to study. Like we observedaily, todays university study material is made more out of digital platforms wereslides are being downloaded and are ready to be studied from the students;books and academic journals are still seen in libraries, but are not so oftenused as other digital tools. While studying with just a digital tool (laptop,smart phones, tablets), it does not give the student a detailed information or doesnot inform him about a detailed research; instead, a book can give detailedfacts and gives information as a whole, which is described much more precisely.Social media, as many people say, does not let thestudent always concentrate while there is a certain percentage of distraction.Sometimes happens that students, while studying on a laptop, do not remainconcentrated on the task at hand, thus this gives the student a chance to bedistracted while going on e.g. You Tube, Instagram, Snapchat or Facebook. Othertools which distract students, while studying on laptops, are the notificationsand alerts which are coming from the different social websites.

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Because ofthese distractions, students will bring less time outdoors practising sports,playing outside or reading books and much more time in front of electronicdevices. Combined with the huge amount of time people spend in front of socialmedia, according to different surveys, they spend per day also more than 2hours drinking and eating. This is, of course, not a complete healthy way to livethe daily life. In overall, social media is changing and evolving continuously,in the working and educational field, and if we agree with it or not, it has adominant impact on it.3. Literature reviewThere is an increasing trend towards using social media bytertiary institution which let students facilitate their learning process,(Journal of education and practise, Vol.

7, No.3, 2016). We see this trend inthe daily university environment, where students interact a lot and communicatethrough social media. As a basis of understanding we recognize that socialmedia is changing the landscape of how we conduct our studies.

As we see, today we are faced with many different tasks, morespecifically those pertaining to the way we learn. First handily studentsacademic performance takes important place in teaching and learning process(Journal of education and practise, Vol.7, No.3, 2016). We notice theadvantages and disadvantages of using social media in a study atmosphere.Today, there is a phenomenon where considerable public anxiety creates adistraction from educational skills. We learned that the major effect of socialmedia is that human communication has become more visual without the expense ofverbal and textual modes. (How social media changed the world, 2017, page 151).

There is an anxiety where social media, along with all recent technologicalinnovations, will bring individualism at the expense of social life. (Howsocial media changed the world, 2017, page 181). Social media is thought out tobe used as a training aid for students, but as we see, it hinders their successnot only on a personal level but also on a social one.

Moreover, in today’sworld, we notice that students are not giving 100% of their undivided attentionto the professor, those of which, are more involved in the social welfare ofthemselves. Rather than being focused and concentrated with a certain topicgiven from a professor, they are more focused on their own plans. Due to thisproblem, also behavioural issues are being influenced; in some cases, studentslose even respect in front of a person, as a professor, due to the fact thatthey are not interested and focused on the professors lecture.  4.

   MethodologyOn our survey, we conducted a descriptive style research. Our aim ofthis research objective was to find out the correlation between how socialmedia influences the overall study behaviour of students at IUBH. We conductedour research using a method of questionnaire followed by an observation forseveral practical reasons. Questionnaires are the most cost-effective way togather quantitative data; secondly, they are extremely proficient at selectingthe target audience required. There can be some major draw backs to the use ofquestionnaires.

People who respond to your survey may not give you one hundredpercent truthful answers, someother biases to questionnaire might be the ability to analysis the datacorrectly, it may become to difficult to derive the relevant information due toa lack of transparency. Our observation was conducted daily, within thesocial environment. As observed in the classroom, where social media is takingthe center stage of the students daily and social life, we have also seen, throughbeing enrolled at the university for a length of time, that social media notonly in the classroom is taking control of students, but even in a more socialatmosphere like Charlies, in the Mensa, in the SCR room, in the project room orin the Dallmayr Café. People, when being observed in a social context, theirscope of use may vary from one point to another including the way they usesocial media, at one view it may look like the student is using it to researchon google, or in the contrary to looking up irrelevant information on Instagramor Snapchat. Besides the fact, it is not precisely known how students investtheir time using such social media applications in and out of the classroom. The research we conducted, was only limited to the student population ofthe ”International University of Applied Sciences Bad Honnef”. Our tool ofinformation we used was conducted specifically narrowing down to the Facebookgroup ”IUBH Bad Honnef”.

Until now, we used the questionnaire to gather ournecessary data needed to conclude our findings. Our questionnaire was postedfrom: December 3, 2017 till January 3, 2018. We gained in total 51 responses.Our response rate was low due to a few known variables. Because of havingreceived the responses during the winter semester, due to the bad weather, thecold climate and the holiday season (including the Christmas period), fewpeople were not concentrated on Facebook, or by being more precise, they werenot looking at the IUBH Facebook page where the survey was published alltogether. In addition, some people might have answered quickly without readingcarefully the questions, due to time lacking and considerations between theChristmas Break. At the end of our conclusions we found the relevantinformation needed in order to find a correlation between the differentvariables.

 5.   QuestionnaireAnalysisThe conclusion to our findings regarding our questionnaire, was selfcompleted using the Internet as a source of information. The tool we used isthe survey platform of “Survey Monkey. In the questionnaire we gained threedifferent variables which are opinion, behavior and attribute. Thequestionnaire consists of 10 multiple choice questions where the respondentscould use a multiple response style question. Per question, there are from 2 to10 choices, where in a question there are no limited number of boxes where therespondent can tick.

It was posted on Facebook through the “IUBH group”. Asdisplayed in our first question, “what is the age group?” the percentage of peoplewith the majority ranges between the age of 18-21 with the responses of 43.14%, this is because itrepresents the age with the most subscribers at the university.

On the secondplace, the age between 22 and 25 answered with a 41.18 %, having this highpercentage is normal because at the ”IUBHUniversity” there are a lot of students who attend different master courses. Regardingthe age below 18 just one student answered. Mentioning the question number 3, themales who answered are 25 out of 51, while the females are 26 out of 51. Nearly the double of therespondents are not German, wo reached 62.75 %, this explains theinternationality of the university.

The majority of undergraduate studentsreplied to the survey with a 84.31 % of answers, the responses regarding thepostgraduate students is 13.73%, while the preparatory course students onlyarrive at 1.96%. The vast majority of undergraduate students responses isbecause of their larger time slots that they have during their studies, here weare able to observe how busy postgraduate students, during their semester, are.This explains the reason where master students do not have so much time and arenot willing to answer so many surveys as in the past.

In the 5thquestion ”which semester are you from?”, the answer percentage was prettydistributed between different number of semesters, but the highest percentagewas the 2nd semester with 13 answers, the second highest were the 1stsemester students while all the other semesters have a lower answer rate. Thishigher answer rate between the 1st and the 2nd semesterstudents, explains again their curiosity of answering a certain survey and alsobecause they are in their initial part of the university programme, which isnot so challenging in confront to higher semester programmes. The semesterstudents who answered less are those who are in the 4th and the 7th,this is due to their internship in Germany or abroad.

Question number 6 asks”what kind of social media do students use?”. As many people know nowadays,is that Whatsapp and Facebook are the most used social media between youngpeople; the result of the survey gives to these two social platforms thehighest answer rate, which is 98% for Whatsapp and 96% for Facebook. Thispercentage was already foregone, e.

g. Whatsapp is used a lot for studyingbecause people can send unlimited document files, messages, photos, audiomessages and video messages. All these methods which ”Whatsapp” gives helpsstudents a lot by studying in a much faster way.

On the third place is”Youtube” which helps students learning through video lessons and letsstudents pass their time. ”Twitter”, ”Viber” and ”Tinder” are those withthe lowest percentage, instead the answer regarding the Emails reached 70% dueto the importance of sending larger documents between students. Analysing thequestion number 7, which asks ”What electronic device use students to accesssocial media?”, we arrived to a conclusion where the smartphone is the mostused electronic device between students at IUBH. On a certain side, smartphonesare an easy distraction especially during a class or a meeting but at the sametime are useful for contacting a person as soon as possible and even forexchanging fast messages.

The laptop is the 2nd most used electronic device toaccess social media between students, in order to conduct research, turn indocuments and use different software. The tablet, which is smaller but verypractical in order to study on the train, on the bus or in a park, is used by17 people out of 51. Smartwatches instead, are not really likely used to accesssocial media because of their smallness, but are useful for quick information,short messages or calls due to their connection with aSmartphone; smartwatchesare still used from the 19.61% of the respondents of the survey.

Regarding thequestion number 8, which wants to know ”How many hours per week do students spenttheir time on social media?”, shows that 29.41% of the students spend thistime between 6 and 8 hours per week. This number, nowadays is even not so highas it has to be; moreover we can observe, around the university campus, thatstudents spend a lot more time on social media. 21.57% of the students usessocial media 12 or more hours a week; if we would confront our observation withthis result that we gained, this seems more truthful.    Question number 9 wants to know ”why are peopleusing social media?” The highest answer rate is 94.

12% with the answer ”getin touch with family and friends”. From this answer we can observe howstudents at university, living far away from their family, are often getting intouch with their family through social media; thanks to different observations,we found out that to be connected with friends and family, students use ”Whatsappvideo calls”, ”Skype”, ”Messenger” and ”Facetime”. Another high answerrate was given trough the answer ”Get new information” with in total 88%. 29%answered to ”share music and conduct research”, while ”play games” has thelower answer rate. At last, but not least, the last questions ask about arating on the advantages and disadvantages of social media in education, wherethe respondents, between every statement, had to rate between low, medium orhigh. The most weighted average between the statement ”it encouragescreativity” was 2.04, the least weighted average is with 1.29.

Almost everyoneagrees that social media gets everyone more connected. On the negative side, asit was already explained in the introduction, there is a high rate ofpossibility of distraction and compromises privacy. This is a very truthfulanswer, many people see that privacy is a serious problem, e.g.

students caneasily enter a students university platform from another person or enter asomeone else Facebook page. The ”high” rate on ”student can get instantfeedback” arrives at 52.94% while the 11.76% disagrees. Due to selfexperience, instant feedback is very known and also really important to knowhow companies and organizations can improve; this grants a support to thecompany in order to provide a better service for future customers. The rate inthe statement ”it promotes poor writing” is well balanced; while alwaysstudying in front of an electronic device by typing texts, it is very easy toforget how to write by hand and students would not be used anymore to write ona piece of paper. In overall, the responses were not always truthful orprecise, this is because not every student took that survey seriously, but atthe end the questionnaire was quite successful.

  6.ConclusionAs a result, social media has its negative andpositive sides. As technology continues to evolve around us, social media willalways be a tool where people will use continuously. Using our questionnaireand our observations we averagely found out how students at IUBH use socialmedia daily, with what kind of electronic devices they study and how many hoursthey spend on them. Social media changed completely our life, we just have to usethem in an appropriate way without using them meaningfully. This research gavethe opportunity to understand the today’s study behaviour of students and tocompare it to the study methodology in the past, this helps to explain the hugeevolution that technology and the social media did.

At the end, the aim ofsocial media is to connect people worldwide in a fast way, being used as amarketing tool and as a channel for customer service. Students, from nowonwards will continue to use social media more and more, but they should alsonot forget the former study methodology.