Everyone wears shoes..
.sandals, boots, etc… Jordans are a different type of shoe, they are basketball shoes. What makes Jordans different from other shoe brands? They’re better looking and better built than other shoes. Jordans are referred to as “Michael Jordan’s sneakers”. Michael Jordan released a revolutionary shoe on september 15, 1985 sponsored by Nike called “Air Jordan Retro 1” and ever since then the brand has been going crazy to this present day. People were willing to spend more than 65$ for a pair of sneakers, now a pair of Jordan’s go for 180$ retail.
Since he was one of the best basketball players at the time, the shoes were and are still very sought after by many people in the sneaker game. Yeah the shoes look good, yeah they last long…
but the actual reason why people were so into them when they first released was because of Michael Jordan’s fame. Some say he was the best basketball player to ever step foot on a basketball court. Preferably, people are more into Jordan Retro’s because they’re the sneakers that Michael Jordan actually wore when he was playing professional basketball. There are 29 different Jordan Retro models and each have their own # However, People only want #1-#14 which makes perfect sense since his first shoe was retro 1’s and the Retro 14’s were the shoes he wore in his last game.
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In this biography we will go more in depth about the history of the Air Jordan-Nike Brand and how each shoe model came about. Paragraph 1The first shoe produced by Nike made for Michael Jordan were the Air Jordan Retro 1’s known as “Bred 1’s” designed by Peter C. Moore… On their website Complex stated “the release of the original black and red Air Jordan 1 that year changed the way sneakers would be consumed, viewed and marketed from then on out.” The NBA decided to ban the shoes because they had very little white on them but neither Nike or Jordan seemed to care, Michael kept wearing the shoes during the season paying a $5,000 fine each game.
After the NBA Banned them, Michael Jordan and Nike introduced the Jordan in colorways with more white such as the “Chicago” colorway and the “Black-toe” colorway. Complex also stated in the same document.. “The act of rebellion set the tone and legacy for the Jordan brand to be the $2 billion-plus company they are today.” Then came Michael Jordan’s second season in 1986, Nike aimed to follow the Retro 1’s success with something eye catching and compliant with the NBA’s uniform policy. In 1987, Nike and Michael released the “Air Jordan Retro 2” designed by Peter Moore and Bruce Kilgore inspired by luxury.
The shoe was unique since it was made in Italy designed to resemble a high-fashion dress shoe. Everyone was fascinated with the release because it was the first Jordan not to have the Nike swoosh on the upper and came with a full length encapsulated Nike air bubble for maximum comfort. They released in two colorways, available in high and low top originally retailing at $100.
