Experimental evidence have shown the strong positive impact a customer-focused returns policy can have on repeat purchases and customer lifetime value. These are a few best practices to help your online retail operations reduce the rate of returns as well as manage returns which are sometimes inevitable. Build a great product data, one of the major reasons for online returns is the conflict between the expectation that the customer has for their arriving online purchased product to what the actual product is. To avoid from customers contemplating on getting your product online, create a product data sheet that will have all the information about your products. In the description includes precise product titles, detailed descriptions of product, dimensions, product type and etc depending on the product’s attributes to those of the channel you are listing it. Once DBR has an independent website page they could consider on search engines, marketplaces and more others that might suit DBR company. Encourage customers to leave product reviews as these information plays a major role in convincing buyers to complete the transactions, saying from experience and as a user myself. This positive feedbacks and reviews from customers will store faith in our company’s name, brand and products, thus earning and gaining more loyal and regular customers to visit and purchase from our store or online. Moreover, when customers or shoppers know what to expect from a product from the reviews and feedbacks, the likelihood of them returning their products drops drastically. Setting up an online returns management portal as it is convenient for customers rather than squeezing everything into one one online portal. These practice helps the customers to have more control over the returns process, as well as a variety of return options. The other perk is the flexibility to modify returns policy without having to update the same information on packing slips and inform suppliers and drop ship partners each time. Offer a competitive return deadlines so that customers will not violate the policy of returning their items anytime they want and by doing so retailers do not need to worry about getting a flood of returns with longer deadlines than before. A research shows having a longer return deadline as ironic as it sounds like, decreases the rate of returns. This phenomenon is explained by what the researchers called it as ‘the endowment effect”. The longer the customer owns and possesses an item, the more attached to it they get. This makes less likely for them to return the product. Allow In-store returns because having a customer to drop by your physical store rather than going through all stages of returning the item back via online will end up with more customers to shop online as they find it convenient to return back to the retail store if there are any problems with their orders. Moreover, it might increase the percentage of customers buying online if they are allowed to make an exchange by going to the physical store as well. Always practice on elaborating and explaining return policies clearly. It is useless optimizing the best returns policy if customer do not know of it or unable to find it themselves when they go online. Make it a point to include returns policies in easily findable locations on your product pages. It is easier and convenient for the customer for them to easily click on a page on your online site that explicitly instructs the customers how to get started with a product return. In this page includes details about what items can be returned, who to call or link to access in order to initiate a return, which address to ship the item back to, what documentation to include and every other specific details that goes into sending an item back to your warehouse in the easiest and simplest way possible. Furthermore, by setting expectations in advance by specifying the expected time it will take to process refunds and also clarify when the process of refunding initiates. By having a flexible returns policies will help the company in gaining more revenues. However, it is understandable why retailers are terrified by the effects of returns and refunds. It is an expensive, resource-intensive process that will affect retailer’s day to day profitability. But the success of online retailers by performing this customer-friendly retail returns policy pays off in the long run.