FINDINGS 12. Most of the tourist arriving to

FINDINGS The findings which wegot by analysing the primary data are given below: 1.    Most of thehealth tourism providers started their business in between 1970-1990. 2.

    Most of thehealth tourism providers are interested to start their business in urban areas. 3.    Ayurveda,general surgery, ENT and orthopaedic treatment are the demanded health tourismproducts available in Kerala market. 4.

    Most of thehealth tourism providers have opinion that health tourism facility is highlyaccessible. 5.    There is aseason for health tourist. November, December, January,February and Marchreceives more number of tourist. June receives less number of tourist. 6.    Most of  the health tourism providers agree withgeographical segmentation process. 7.

    Most of theproviders use commercial data for conducting marketing research. 8.    Revenue frominternational market is more than domestic market. 9.    Most of theHealth tourism providers  have theopinion that arrival of health tourist is more during fall season. 10.                        Most of the health tourism providers have theopinion that old age group prefer health tourism products more than othergroups. 11.

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                        Most of the tourist arriving to Kerala forhealth tourism are male. 12.                        Most of the tourist arriving to Kerala forhealth tourism are doing their jobs in semi government sector. 13.                        Most of the tourist arriving to Kerala forhealth tourism have the annual income between 100000 to 200000. 14.                        Most of the health tourism users have the agegroup between 40-60.

 15.                        Most of the tourist who visit Kerala forhealth tourism are satisfied with health tourism products and providers. 16.

                        Most of the tourist who visit Kerala forhealth tourism are satisfied with cost the products. 17.                        Most of the health tourism users have anexcellent opinion about the health tourism professionals. 18.                        Most of the tourist arriving to Kerala for health tourism will use the presentservice again. 19.                        Promotional activities play a major role inhealth tourism marketing. 20.

                        Most of the health tourism users will suggestthe health service for their friends and relatives.