General addition to this, GM was given a

 

 

 

 

 

 General Motors’
Predicament

General Motors filed for bankruptcy in
2009.  What confounded the situation more
for GM was that there was a terrible decline in automobile sales that same
year; however, GM’s sales unfortunately dropped by 45%, whereas the entire
industry’s sales only dropped by 37%
(Muller & Fahey, 2008). 
Toyota had already surpassed General Motors in global sales during this
time, and Ford looked like it would soon do so as well (Muller & Fahey, 2008).  In addition to this, GM was given a $19.4
billion bailout by the federal government in order to protect against this
bankruptcy and needed another $30 billion to fund its operations afterwards (Haldis,
2009). 

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Research Done to
Determine Vehicle Retention

This is a very difficult decision to make;
however, it needs to be understood that the automobile industry is incredibly
competitive, including such factors as fuel efficiency, model variation, and
pricing, among others.  Because of this,
good research needs to be accomplished on the organization’s behalf in order to
guarantee the satisfaction of its customers. 
There has already been too much lost in regards to GM’s financial
difficulties for it to inconsequentially consume any more of its market share.

Due to all that has been previously
mentioned, it would be recommended for GM to conduct both a market research and
sales analysis, which will not only help in discovering the best profitable
lines for General Motors, but will also assist in finding the average quantity
of sales for each brand.  One way to best
determine customers’ wants and needs (regarding what brand or qualities in a
car they are looking for) would be through the Likert Scale survey.  “In the proposed approach the scale has a
central value indicating a neutral attitude towards a particular notion of
phenomenon and accordingly the values corresponding to the attitudes of
negation and acceptance of various intensity” (Fory?
& Gaca, 2016, p. 9).  Due
to manufacturing costs being such a major aspect of helping to right the
floundering General Motors, the analyst could also assess each vehicle model’s
total sales and then use that data – from both the past and the present – to
assist in evaluating which models should be retained.

Measurement Scale

            It would be recommended for General
Motors to measure their models for profitability, as well as overall
success.  The ordinal scale used to
measure GM’s lines would include both present and future costs of manufacturing,
the degree of sales, and also the income of each brand.  GM’s target population would also be
suggested to increase in order to meet the lines that the majority
prefers.  Additionally, breaking the
target population into age ranges (such as 18-27, 28-34, etc.) would greatly
enhance the effectiveness of the data-gathering.  In conjunction with this as well as using
what is called a physical property clinic, General Motors can then determine
the manufacturer’s suggested retail price.  Those taking part in a physical property
clinic evaluate the specific vehicle in question with a “sister GM vehicle and
up to six competitive vehicles from the same segment.  They conduct reviews of each vehicle, rank
the vehicles according to their preferences, and complete a discrete-choice-based
pricing exercise that assesses relative values of each feature…” (Rusmevichientong et al., 2006, p. 48).

            The
Bible commands all Christians to do all things with excellence.  Ecclesiastes 9:10 (NET) says, “Whatever you
find to do with your hands, do it with all of your might…”  The Christian is to not just “get by,” but
work hard, doing the best that they can with the talents and gifts that God has
given them.  Working towards this goal
will help the Christian businessperson in excelling not just in their everyday
work, but also in their Christian character.