Google onthe other hand, is a business model that focuses on the internet and the web.
It started off as one of many search engines on the web. Google has alsodeveloped extensive online advertising services for businesses of all sizes.The company values their users and provides them to use an inexpensive,flexible infrastructure to speed up web searches and provide their uses withdifferent web-based services and tools. Apple isthe leader in the mobile software applications with more than 2miilion apps formobile and tablet devices. Apple thrives on its legacy of innovation and theyproved that as they unveiled the many devices they have promoted and thepotentially market-disrupting Siri. Facebook isa social network business that has been growing over the years. The company hasmore users in the world than any other company. The Facebook platform allowsdevelopers to build different applications and websites integrating Facebook toreach its global network of users and build personalized and social products.
Googlecreated the Android Mobile operating system for non- Apple users. This systemincludes features that the Apple devices don’t have. For example, openingmultiple apples at the same time, and multitasking. Google does a great job asthey have successfully created its search results to respond to mobilesearchers needs and accommodate smartphone functionality. Mobile computingallows the company to improve their systems and win against their competition. Apple,being the leader, holds more than one million apps for users to download. Theyhave even released Siri a combination of search, navigation, and personalassistant tools.
Without mobile computing, the company wouldn’t be able toexpose this feature to their buyers as well as competing against theircompetition. Facebookrealized that most of their profits come from advertising revenue that comesfrom mobile device searches. As a result, Facebook decides to implementsponsored stories in order to gain revenue. Facebook created more space on itspage to include bother photos and links to allow users to create topicalstreams. By doing so, it allowed advertisers the benefits of reaching out totheir target markets. Facebook also has an application that replaces a typicalsmartphone home screen. It turns any android mobile device into a Facebookphone. mobilecomputing is not the main point to the internet.
More users spend their timeonline using mobile devices. Mobile devices uses cloud computing to anyone witha smartphone and internet connectivity. Apple implemented the software Siri as anattempt to compete with Google, along with search, navigation, and personalassistant app. Siri uses Wolfram Alpha for information, and uses Google Searchonly when all else fails. Facebook is also attempting to crease a searchfeature as a rival to Google’s search.
Facebook focuses on user-generated dataand delivers results based on “likes” and “friend recommendations”. Facebookmay be a good place for communication and such, but it is a battle in itsefforts to convince their users to trust in their Facebook activities. I feel thatthe companies like Google has the biggest possibility to dominate the internet.The reason to that is because, Google currently has the major share of theweb-based advertising market. As comparison, apple had a significant lead inmobile computing for several years, and Facebook and other market would be amajor threat to Google. However, Google has the potential to dominate theinternet as the company has lots of innovated technology available to the company.Not only do they have a searching data base but they also pertain differentproducts such as android phones, google phones, googles glasses, etc.
Userscould get bored of the products that Apple is promoting but Googles actually isvery helpful for long time uses. Applecurrently leads google in number of apps for users. But google is closing thegap between them with google’s improvements of android operating system and itsencouragement to app developers.
Business managers have to forecast whichplatform will provide the best choices to their employees. As well as,consumers must choose which platform will best fulfill their personal needs forthe future. Once a user decides to purchase and adjusts to using a platform,it’s difficult and expensive to switch to a whole different system.