How do companies crossborders? How do they choose which countries to enter and what mode of entry ismost effective? Forthe past 11years, I have been reflecting on these questions and trying to findanswers to them. I did not get any much suggestions from my Undergraduatestudies because I read Political Science. However, as the adage goes, ‘Betterlate than never’, I am strongly convinced that this is the time that I couldfind answers to these questions. Although I obtained myundergraduate degree in Political Science, I have developed so much interest inbusiness, particular, Insurance.
I developed this interest because I have beenworking with an insurance company as a sales and marketing executive for twoyears, where I have achieved remarkable results and work-targets.I desire to nurture thisinterest I have developed as a marketing executive in Insurance. This is mymain reason for my interest in International Business and Politics. Besides, Iam convinced that to be successful in business these days, one needs to developa global cognizance. Studying International Business and Politics will allow meto see how globalisation has brought about an increasing network of businesses,markets, people and information across countries. Furthermore, the world’seconomy has increasingly become global. As a result, people who understand theglobal context of business are on high demand: from the logistics ofinternational trade and cross-border investments to the cultural and ethicalissues that are filled in the practice of business around the world.
Bystudying international business, I desire to learn about world cultures andsocieties, and be challenged to approach issues from different perspectives.Besides, International Businessand Politics will equip me with an understanding of the different businessmanagement practices found all over the world and also prepare me fororganisations that are engaged in business on a global scale. Idesire this program because the skills that I will develop on this course arehighly sought after by employers and there is a floating current and futurelabour market demand for international business postgraduates.
I have read a lot about the department in particularand the university in general and I am convinced that as a student ofCopenhagen Business School, I will be challenged to grow, inspired to createand dared to excel because the master’sdegree program is taught by professors and researchers in thedepartment, together with professors from other universities from abroad. TheSchool and itsdynamic community of researchers, students, teachers and staff, together withthe department’s quality programs, active research faculty, studentoriented atmosphere, comfortable, well – quipped facilities, I believe,will provide a conducive academic environment and offer me a better opportunityto successfully undertake my studies. By the end of my degree course I also expect to be a more astute, matureperson; I shall certainly take advantage of all the various social and sportingopportunities your university offers. I look forward to the challenges andopportunities that studying in Copenhagen will present. I value very greatlythe chance to be a part of such a renowned institution as your University is,and I believe that in some small way I may add to its whole, through mypersonality, work effort and experiences to date.