I. OVERVIEWStarbucks Company is aninternational coffee company originating in America, who is a premier roasterand retailer of specialty coffee.
Currently operating in 75 countries with morethan 27,000 stores, it is our mission to elevate our partners, customers,suppliers, and neighbors to create positive change. We provide our communitieswith handcrafted coffee, tea and other beverages along with a variety of freshfood items. Along with our Starbucks Coffee we provide other products with oursister brands such as Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, LaBoulange and Ethos.
II. STAKEHOLDERSHere at Starbucks we have a missionto improve our corporate social responsibility practices to address the voicesof our different stakeholder groups. Our stakeholders here at Starbucksinclude: i. Employees ii. Suppliers iii. Customers iv. Environment v.
Investors vi. Government III. STAKEHOLDER ANALYSIS and PUBLIC ISSUEEmployees. Within our corporate social responsibility efforts, ourmain concern is with our employees. As administration, it is our responsibilityto provide our employees with amazing working conditions, higher wages, and jobsecurity. By providing our employees a warm and friendly ambiance within ourcafes we hope to influence the overall experience our staff has with ourcompany.
To thank our employees, we have made an effort to provide all of ourstaff with wages that are above the legally mandated minimum wage. Along withupgraded pay we have also heightened our Corporate Social Responsibility bypartnering with Arizona State University to provide our employees withscholarships. Within our Scholarship Program we have had the honor of payingfor approximately 56% of overall tuition fees for our undergraduate employeeswho are attending the university. Although we have maintained our reputationhere in the United States we have failed to provide such benefits to ourinternational employees. Currently in New Zealand we have only provided wagesthat are extremely low. To overall improve our corporate responsibility, we canaddress this issue and provide them with such benefits as our native employees.
Suppliers. Our suppliers who provide us with the amazing coffee thatwe market to the community are composed of wholesale supply firms and coffeefarmers. The main interest of this specific stakeholder group is that wepromise to maintain our compensation packages along with our growing demand ofthe coffee. To address their interests, we have developed numerous socialresponsibility programs. One of these programs is our supplier diversityprogram, which ensures that we have held an inclusive eye for our partneringsuppliers. This gives us the opportunity to seek our new suppliers and tobroaden our visibility within our growing community. Along with that program wehave initiated the Starbucks’ Coffee and Farmer Equity program that requiresus, Starbucks, to be transparent in all business actions with our suppliers. Customers.
Along with many growing businesses, customers are one ofour top stakeholders. Without the loyalty of our customers we wouldn’t be ableto provide the world with our amazing coffee. Their main interests as a groupinclude having high quality service along with high quality products thatfulfill their indulgent needs. Due to our growing popularity we have maintainedour brand amongst our market by providing our guests with a warm and friendlyatmosphere and having positive attitudes amongst our employees.
Environment. Due to recent news we as a business hold ourenvironment at the highest of the pedestal. We have initiated multipleenvironmental programs to further our status as a socially responsiblebusiness. Due to our Coffee and Farmer Equity program we have increased ourbiodiversity and shade quality in certified coffee farms. 90% of our supply comes from CAFÉ-certifiedfarms.
Investors. Our investors are what motivate us to improve our statusas a business. Ultimately all investors have interests in high financialperformance of any company. Due to our growing expansion internationally, wehave continued to lead the race in top performing coffeehouses. Government. Since our company has a global presence we must adhereto local government regulations along with our own.
Generally, we have compliedwith any law or regulation that the current market we have entered may offer. IV. MARKET/NONMARKET AND INTERNAL/EXTERNALCLASSIFICATIONLike many corporate companies that providefood services our market consists of external stakeholders. Due to many of ourproducts being food we also have many external nonmarket stakeholders.