In the 20th century women wereable to see makeup as a form of femininity. In the early 20thcentury, ‘less is more’ was a popular trend. A paler look was pursued. Lemonjuice was either consumed or applied as a facial tonic.
As the era went on, theuse of heavier makeup became a hype. To have a tan suggested that a lady waslower class so woman of the ‘better’ class would stay shaded for most of thetime. By the 1910’s, cosmetics were widely ideentified from brands likeMaxfactor. In the 1920’s they would spend their time using scarlet coloured,metal based lip liners to achieve the flawless cupids bow.
By the 1930’s,makeup looks became more lustrous. It was all about the ‘Hollywood’ look,pencilled eyebrows, cream shadows and a red lip. The 1940’s was all aboutredder, bold lipsticks and arched eyebrows. The 1950’s was the golden era formakeup. This decade was extremely glamourous and it was all about applying a skincoloured foundation and having natural, neatly shaped eyebrows. Rouges wereless emphasized and lips were pink. Going from the 1950’s to the 1960’s meantlosing the tasteful eyes and introducing dark, wire eyebrows and heavy eyemakeup. Having a perfect pout was very important.
In the 1960’s Twiggy made the”mod” look main stream. In the 60’s it was all about highlighting the eyes. Theretro flapper look became trendy with the use of false lashes on the top andbottom lashes. Pale matte lipstick inclined.
1970s, many women were influenced by feminism anddecided to go without cosmetics as they believed it was excessively sexualizingthem. It later introduced woman to weartrousers and business attire. By the timethe 80’s come round, it was all about bright, bold colours for both men andwoman. The 90’s was about glossy, neutral shades. Subtle nude lip colours weremore wearable. Metallic eye shadows were being worn. Men were known to bewearing eyeliner and it was a growing trend.
Throughout thedifferent eras, hairstyles changed drastically. In 1907 the first synthetichair dye was created by Eugene Schueller, the founder of L’Oreal which becameincreasing popular throughout years. From pompadour hairstyles to the flapper look, where the hairwas in a short, French bob.
Then there was the 60’s ‘beehive’ half up, halfdown style. By the 80’s perms became popular. And by the 90’s it was all aboutpixie cuts. Men’s hair changed from being slicked back and moustaches to cleanshaven to a 50’s dapper haircut with bouffant at the front. Comb backed sidesand lots of volume soon became a massive trend in the 60’s. By the 70’s manymen grew their hair out, inspired by the hippie era. Hair gels were favoured,along with the hairdryers, hair straighteners and perm machines.
Hair permingwas introduced in 1905 as another method of curling hair. Cosmetics and hairproducts could be bought within department stores. Fashion in this centurychanged drastically going from haute couture with designers such as ChristianDior, Chanel, Dolce & Gabanna. It then changed to oriental to the flapperlook and then there was the boyish figure and then poodle skirts, the teddy boylook, pvc clothing, miniskirts, jeans, hotpants, mod look, hippie look, disco,doc martin boots, retro and platform shoes. Over the years multiple differentfashion deisgners and clothes became available in stores. Clothes were madefrom all different kinds of materials such as leather, cotton, denim, pvcplastic and tweed. As time went on there wasn’tdrastic differences between the affluent and poor. This was because makeup andhair products were easily available and more affordable.
Clothing wise, therewas the big fashion houses and other clothing stores would replicate thefashions of the seasons. Royalty still played a big part in certain trends. InBritain prince Edward popularised new styles and soon became a fashion icon. Styles, designs and materials from different culturesbecame more accessible to designers. The first andsecond war had an impact of fashions. Becausethe time of the war, Hollywood, films, and fashion icons became had majorimpact on trends.
Women decided to follow thefashion trends of the time because it felt glamorous. Trends from the past suchas military jackets, studs, spikes and abstract patterns are still trending tothis day. The punk subculture,centring on rock music, includesa diverse fashion and a form of expression using visual art, dance, literature and film. There is a wide range of punk fashion,in terms of clothing, including deliberately offensive T-shirts, leatherjackets, Doc Marten boots. Unlike previouseras where the public were influenced by royals, people were being influencedby different aspects such as Hollywood, actors, music and television.