In this part of the report, I will be writing about the different stakeholders for both business and what their different points of views about the different are. I will also be talking about how the different stakeholders try to influence the aims and objectives of the organisations which will suit their needs and how they communicate with each other. In general, there are different ways to communicate with the stakeholders for two of the business.
As a stakeholder(s), they have many ways of communicating with the business. One of the way is through meetings. This is one of the common methods that are used.
The meetings can be from 1 person to more than 10 people. This is one of the way to communicate the best because it is communicating verbally and t allows them to avoid any misinterpretation. However, some of the meetings they have can lead in to them having arguments. Another way is through conference calls.
This is one of the common method that is used by many businesses. This way can be useful for the business because they can record the call and replay when they are trying to find out specific information. This is also another way of verbally communicating their ideas. As it is a conference call, these calls can last for a long or short period of time. However, they might have to pay for the call but there are many free services that they can use. The third way is through newsletters/email/posters. This type of communication is one of the weak communication.
This is because they might not understand the message very well, if it was sent through email. This can then lead the business in to having no feedback meaning, they won’t be able to know what they have to improve on. Their first stakeholder are ’employees’. As an employee, they want good salary, they want to have the best working conditions that is suitable for them and they want the security to be good so that nothing happens to them.
As a Tesco employee, these needs might not be made and that might be a problem for them. If anything like this happen, they might complain to the trade unions. The trade union is an organisation, which was formed to protect those that work. By doing this, it might lead them in to going on a strike and even worse, them leaving the job. This is a negative for Tesco because it might create a negative image for them and they would have to spend time finding new staff and make sure they get the right training.
This is why, Tesco meet their employee’s need so that they are able to make a profit. This is very important because they need to make sure that they give the workers their right amount of wage on the right time. They also need to make sure they provide the staff with good facilities. After all the strikes that has happened, Tesco now pay their employees ‘£7.62’ per hour. By paying them the right amount of money, it allows Tesco to retain their staff and make sure, they don’t actually leave. As a Tesco employee, they communicate through different ways. One way is through face to face meetings.
By doing this, they can talk about what they have done right and what they should improve on. Also, they can about how they can improve on their customer service. Another way they can communicate is through email.
Employees can email the manager if they are not coming on that particular day or if they need to tell the manager something important. Their second stakeholder are the ‘manager’. As a manager, they are in charge of Tesco and they want everyone in Tesco to do their job right.
They should make sure that the workers are happy with the working conditions they have. As a Tesco manager, these needs might not be met and this can cause a problem for them. If anything like this happens, they might need to make decisions, that could affect the entire store. For example, it could be sacking the workers that do their work properly and hiring those that don’t do their work and those that don’t have interest in working. This can be a negative for them because as a manager, they might not know what decision to make due to the pressure they might get. If anything like this happens, then it would mean that the customers might not like it, meaning that they won’t visit Tesco as often or they might not visit ever again.
Again, it would create a negative image for them. This is why the manager make sure everything is right and all of the needs of everyone that works there and they need to make sure everything is right for the customers as well. After all the negativity that has happened, the manager now does daily check up on the staff and they make sure that if anyone needs help with anything, they help them. This is the same for customers.
By doing this, it means that the staff won’t leave their job and the store will be well looked after. The manager can communicate with the business by holding a staff meeting. By doing this, they can get their views across and talk about new ideas on how to improve the store. They can also do conference calls with the working staff, which is much quicker.
Their third stakeholder are the ‘customers’. As a customer, they want products and items that have good price and have good quality. They are important because they are the ones who pay for the products and if they keep this up then it would mean that Tesco will have a greater amount of profit. Also, they want to have good customer service so it feels like they are welcomed to Tesco. If these needs were not met by Tesco then the customers would not visit Tesco. They will also give bad views about Tesco, making it seem like a bad place and creating a negative image for them. Tesco meet their customers’ needs by doing questionnaires on their website they found out that many people want quality products for good price.
This is important so that the business has effectively met their customer needs. As a customer, they can communicate with the business by doing their online surveys and questionnaires. By doing this, they can put their point across. Once they have done that, the workers can look at them and make the changes they can for the customers, so that they can be popular and gain a lot of profit. Their fourth stakeholders are the ‘government’. They found out that over the past few years, Tesco have been able to employ a lot of people. As the government, they want Tesco to be a good business and make sure that they are following the right laws when setting up their store.
If these needs are not met, then it means that they would have to influence the them into introducing new laws which can restrict what Tesco can actually do. Tesco meet the government needs by following the laws that have been given to them. This is important because it allows them to know what they should be doing and what they shouldn’t. For example, how much they should pay the workers and what the average working hours should.
The government said that people from Tesco should: Work 4-8 hours per day Work 17 hours per week Make sure that they get the rests they need. This helps Tesco know what they should do to maintain the position they are in already. As the government, they can communicate with the business by sending them emails. By doing this, they can find out specifically what the business is doing.
They can also, set out new rules for the business which keeps them in control. Their last stakeholder are the ‘owners’. They are also one of the important people and they own the business/company. As they own the business/company, it means that they own the workers and they decide how much each person gets. They also want everyone to be happy with their job, their salary and their working hours. If these needs were not met by Tesco, then it would mean that the owner will have to take action on the staff like the manager. As an owner, they can communicate through different ways.
One of the way they can communicate by person. Doing this, can allow them to deal with any difficult issues that is occurring and how they can fix it. Another way they can communicate is through the phone. They can talk about the important stuff really quickly instead of wasting time meeting the person. Their first stakeholders are ‘donors and fundraisers’. As a donor and fundraiser, they want the right reason why they should help out British Heart Foundation with good evidence to back up their point. If these needs were not met by British Heart Foundation, then it would mean that donors that have already signed up, might not want to give their heart away because they might not know if the heart is actually going for a good course.
If these needs are not met for the fundraisers, then it would mean that the charity would not get the money they need, meaning that it won’t help for those that need help. British Heart Foundation meet their donors and fundraisers needs through the aims of giving evidence and statistics. This is important to ensure that the business has the right evidence to persuade them to help out.
For example, British Heart Foundation have found out that “There are around 7 million people living with heart and circulatory disease in the UK: 3.5 million men and 3.5 million women”.
As they have given them evidence like this, it made them want to help out. As a donor and fundraiser, they can communicate with the business by talk to the organisation about why it is important for them to donate their organs and money. Their second stakeholders are ‘volunteers’. As a volunteer, they want good working hours and good working conditions. If these needs were not met by British Heart Foundation, then the volunteers might complain that all the effort they put has no point, leading them to not helping out anymore. This would create a negative image for British Heart Foundation if they don’t find a solution for this. British Heart Foundation meet their volunteers needs by giving them the right atmosphere for them to work in.
As they have done this, it has resulted them into having more volunteers. They can communicate with the business by talking to the manager of that organisation. By doing this, they can get their point across on how they should be getting a salary for what they are working. Also, they write letter to the organisation owner say that they can improve on somethings that needs improving. Finally, their last stakeholder is the ‘community’. As the public, they want reasonable explanations like the first stakeholders in why they should help out British Heart Foundation and what the uses are. Again, if these needs were not met by British Heart Foundation, the public might complain saying why they should donate and why they should care.
This would create a bad image for them and they wouldn’t get the donations they need. British Heart Foundation meet their aims through giving information about heart diseases and how bad they are. For example, British Heart Foundation found out that nearly ‘160,000’ people have dies from heart disease every day. By giving them information like this, it has helped them to gain more money. The community can community with the charity by going on their websites and doing their surveys. By doing this, the charity can understand what public they have and what they should do to improve their services so that they can earn more money. Another way they can communicate with the business, is by donating them money.
This can be seen as communicating with the business because it shows that they care about the people that needs help and they want to be part of helping out. Overall, I think the stakeholders for Tesco will benefit them more than the stakeholders for British Heart Foundation. This is because Tesco is a large and well-known business which means that they will have more stakeholders and which will mean that it will benefit the business more. However, for British Heart Foundation, they only have a few due to the fact that not many people know their organisation.
This is why the stakeholders for Tesco will benefit them more.