INTRODUCTIONAn automatic transmission,also called auto, self-shifting transmission, n-speed automatic (wheren is its number of forward gear ratios), or AT, is a type of motor vehicletransmission that can automatically change gear ratios as the vehicle moves,freeing the driver from having to shift gears manually.
Like other transmissionsystems on vehicles, it allows an internal combustion engine best suitedto run at a relatively high rotational speed, to provide a range of speed andtorque outputs necessary for vehicular travel.Since the first car rolled out on the streetsof Mumbai (then Bombay) in 1898, the Automatic Industry of India has come along way. During its early stages the auto industry was overlooked by the thenGovernment and the policies were also not favorable.
The liberalization policyand various tax reliefs by the Govt. of India in recent years has maderemarkable impacts on Indian Automatic Industry. Indian auto industry, which iscurrently growing at the pace of around 18 % per annum, has become a hotdestination for global auto players like Volvo, General Motors and Ford.A well-developed transportation system plays akey role in the development of an economy, and India is no exception to it.With the growth of transportation system the Automotive Industry of India isalso growing at rapid speed, occupying an important place on the ‘canvas ‘ofIndian economy.Today Indian automotive industry is fullycapable of producing various kinds of vehicles and can be divided into 03 broadcategories: Cars, two-wheelers and heavy vehiclesNowa day the transport facilities well-developed of these cars are a veryessential transport mode to travel from one place to another place.
Because ofrapid industrial growth and economic growth the standard of living of thepeople is enhanced. (Google) BENEFITS OF AUTOMATICCARSThoughthe automatic transmission won’t provide the same feeling of vehicle controlthat manual transmission drivers experience, automatic transmission vehiclesoffer a simpler interface that new drivers may feel more comfortable with. In amanual transmission vehicle, new drivers not only need to learn to drive, buthow to operate a stick shift.
In an automatic transmission vehicle, thelearning curve is simplified by the elimination of the stick shift.Anautomatic transmission allows a new driver to pay more attention to the road,rather than becoming distracted by the extra components of a stick shift. Plus,certain driving conditions, like stop-and-go traffic or going up hills, areeasier with an automatic transmission vehicle. Simplicityand peace of mind are major selling points for automatic transmission vehicles,making automatic transmissions the preferred vehicles of parents and families.Studies have shown lower stress rates in drivers of automatic transmissions. Bycontrast, drivers of stick shift vehicles display higher heart rates than driversof automatic transmissions.
AUTOMATIC CAR BRANDS:• Jeep Compass• Hyundai Verna• Hyundai Verna• Renault Kwid• Toyota Fortuner• Renault Duster• BMW • Skoda Octavia• Mercedes-Benz• Audi REVIEW OF LITERATURE (G.S.Dangayach and S.G. Deshmukh )in their study on ‘Advanced manufacturingtechnologies: evidences from Indian automatic companies’ in InternationalJournal of Manufacturing Technology and Management ,reports the findings of an exploratory survey on ‘Advancedmanufacturing technologies (AMT)’ administered in Indian automatic Car companies.The objective of the survey is to assess the status of advanced manufacturingtechnologies, identify advanced manufacturing technologies relevant to Indian automaticsector companies, identify competitive priorities, and assess the degree ofinvestment in advanced manufacturing technologies. Responses from 68 companiesare analyzed and presented.(RNCOS industry)in their study of Indian Automatic Sector provides a forecast and analysisbased on various macro- and microeconomic factors, sector and industry specificdatabases, and an in-house statistical and analytical model.
This model takesinto account the past and current trends in an economy, and more specifically inan industry, to bring out an objective market analysis. In this research maintopics covered are: Study of the Indian automatic industry structure, Analysis of performance ofindustry sub-segments and their future outlook, Understanding the Indian autocomponent market and its growth aspects, Identification of future prospects forthe Indian automatic industry.(S. Saraswathi)undertook a study on ‘Customer Satisfaction on Post-Sales Service withReference to Four-Wheeler Automatic Industry’ which reveals that the key tosuccess of automatic industry lies not only in having good products but also inbeing able to provide the customer with the level of service they desire.Because of increasing competitiveness in the Indian automatic industry, almostall automatic manufacturers have invested valuable resources on customersatisfaction as a tool to understand the needs and expectations of theircustomers. Increased presence of four-wheeler vehicles throughout the countryhas created a growing need for providing service infrastructures closer to thecustomers’ homes or offices. (Dr V Sumantran) (ExecutiveDirector-Passenger Car Business Unit and Engineering Research Centre at TataMotors Limited during November 2001 to August 2005, conducted a study on ‘TheIndian Auto Industry & The Role of Dealers which reveals that the globalauto industry has been the subject of much analysis in recent years.
Whileglobal capacity creation proceeds at a good clip on one hand, continuedcapacity creation in the face of sluggish sales have led to depressed levels ofcapacity utilization. Today, the Indian auto industry is one of the largestindustrial sectors with a turnover that contributes to roughly 5 per cent ofIndia’s GDP. More importantly, it contributes to employment of over 2 millionpeople directly and indirectly to another 10 million. The industry is importantfor national policy in that it contributes 19 per cent of indirect taxes.(Akie Takeuchi, MaureenCropper and Antonio Bento) in the Journal ofRegional Sciences published a paper on ‘The impact of policies to control motorvehicle emissions in Mumbai, India’ which examines the impacts of measures toreduce emissions from buses, cars, and four-wheelers in Mumbai, India. Theyhave considered three possible policies: conversion of diesel buses to CNG, anincrease in the price of gasoline and a tax on vehicle ownership.(Dr. Amit Kumar Dwivediand Mr.
Punit Kumar Dwivedi,) in their article on AutomaticSector: Industry Vs Indian Middle Class in Indian MBA concluded that there aregreat opportunities and possibilities in the automatic sector. But hike in the fuel price is influencing themarket of this industry. There is a need of a very liberal policy for the fuelprices and requires a great good deal with fuel supplying countries. Though, the performance of the industry isbetter instead of high and unfavorable fuel policy. The new launching of Tata’sNano ‘One Lakh Car’ which is also known as People’s Car is also a very goodstrategy to capture the middle class customers. Introduction of Nano and Bajaj Lite will definitely affect the growthand sales volumes of cars which will also affect the industry by reaching,catching the Indian middle class and fulfilment of their own car need.(Sunila George, RaghbendraJha, Hari K.
Nagarajan) in their researchpaper on The Evolution and Structure of the four-wheeler Industry in India’studied the evolution of the competitive structure of the two-wheeler industryin India. The evolution of the industry’s competitive structure is traced usingKendall’s Index of Rank Concordance and the Evans-Karr as test of convergence.The industry seems to be characterized by oligopoly with the onset of economicreforms not making much difference to industrial structure. Convergence ofsales and capacity at the level of the industry is conditional while it isabsolute at the level of the segment. CONSUMER BEHAVIOUR Intoday’s challenging and competitive world of last changing technology, consumertastes are also characterized by fast changes. So to survive in the market thefirms have to be in touch with the changing consumer preferences. Marketershave to understand the consumer behaviour and factors influencing the buyingbehaviour of the customers in order to be successful in this dynamic andcompetitive environment.
MEANING OF CONSUMERBEHAVIOURConsumerBehaviour is the behaviour that the consumer display while searching for,evaluating, purchasing and disposing off products and services that they expectwill satisfy their needs. Consumer behaviour is the study of how consumer makestheir decisions to spend their resources on consumption related items i.e.
time, efforts and money. Study of consumer behaviour proves the marketers aninsight regarding the consume preferences and helps them in effective marketsegmentation and targeting. The importance of consumer behaviour lies in thefact that behaviour can be understood and influenced to ensure a positivepurchase decision. So a round understanding of consumer behavior is necessaryfor long run success of any marketing program.
That’s why the marketingmanagers’ interest lies exactly in understanding consumer behavior to ensurethat his marketing strategy results in purchase of the product.OBJECTIVE OF THE STUDY· To compare the level ofsatisfaction before purchasing and after purchasing the car.· To know the most popularmedia for advertisement.
· To check the loyalty ofthe consumer towards the brands.· To know the mostmotivating factor for purchasing the four –wheeler.· To know the preferableprice from the customer.· To study their attitudetoward various Cars brand.· To find out the perceivedpositioning of different Car Brands.· To know out the choicecriteria which the customer while purchasing a Car.RESEARCH METHODOLOGYWhenwe talk of Research Methodology, we not only talk of Research Methods but alsotake into consideration the logic behind the methods which we use in thecontext of our research study and explain why we use or why we are using aparticular method or technique. The information that is to be needed forfulfilling the objective of study was collected from various primary andsecondary sources.
SURVEY DESIGN:Thestudy is a cross sectional study because the data were collected at a singlepoint of time. For the purpose of present study a related sample of populationwas selected on the basis of convenience.SAMPLING DESIGN Target Population -Therespondents are those who are having their own Cars.Sample size – 200persons were visited for the purpose of the study.Sampling Technique-Inthis study, the respondents were chosen through convenience and judgmental sampling.Data Analysis–Data collection through survey was analyzed with the help of simple percentage,tabular and graphic method that includes both graphs and pie charts.DATA COLLECTIONTECHNIQUE Thewhole secondary data were collected from industry profile, books, magazines andinternet.
While primary data were collected though survey. The customer surveywas done though the questionnaire. Question consists of dichotomous multiplequestions and 5 point ranking scaleSOURCE OF DATA:Thereare two types of data: primary data and secondary data Primary data are collected with the help ofquestionnaire and secondary data was taken from industry profile, books,magazines and internet. The information brochures of certain companies,informal links with concerned person in this line, articles in newspapers andmagazines and journals have also been consulted as a secondary source ofinformation.RESEARCH PLANTheresearch study is descriptive in nature. The established objectives were keptin mind during the study, however the hypothesis was formed as the study wasmade in the form of descriptive design attempting to analyze the attitude ofrespondents. This chapter describes the methodology of the study.
This projectis based on information collected from primary sources. After the detailedstudy, an attempt has been made to present comprehensive analysis of theindustry. The data had been used to cover various aspects like consumption, consumer’spreference and customer’s satisfaction regarding two wheelers.ANALYTICAL TOOLSAstructured questionnaire was administered for the purpose of obtaininginformation form the respondents. Care was taken to put the questions relatedto subject.
It contains close-ended as well open-ended questions as theobjective demanded.SURVEY DESIGN:Thestudy is a cross sectional study because the data were collected at a singlepoint of time. For the purpose of present study a related sample of populationwas selected on the basis of convenience LIMITATIONS OF STUDYDespiteall possible efforts in conducting the research there was some unavoidablesituation, which limited the scope of this dissertation. The limitations of thedissertation fall under the following:-1.As the data was collected by way of questionnaire which was to be filled by respondents,and taking time from respondents was the most difficult & some of therespondents did not responded well.2.This project is also confined on the basis of secondary data collected onlyhence it reliable data for the study.3.As the research is based on the data that already available and collectedthrough various means not includes the survey, hence it imposes limitations, asit is just possible that the secondary data may be unsuitable or may beinadequate in the context of the topic under study.4.One of the major limitations of the study is that, as the data is collectedthough the secondary means, hence it creates uncertainties regarding themethods of the data collection, time of data collected, and any bias of thecompiler during the previous research and at the time of data collection.5.Limitation of time & resources were a major factor influencing the researchstudy.