INTRODUCTION automotive industry is fully capable of producing


An automatic transmission,
also called auto, self-shifting transmission, n-speed automatic (where
n is its number of forward gear ratios), or AT, is a type of motor vehicle
transmission that can automatically change gear ratios as the vehicle moves,
freeing the driver from having to shift gears manually. Like other transmission
systems on vehicles, it allows an internal combustion engine best suited
to run at a relatively high rotational speed, to provide a range of speed and
torque outputs necessary for vehicular travel.

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Since the first car rolled out on the streets
of Mumbai (then Bombay) in 1898, the Automatic Industry of India has come a
long way. During its early stages the auto industry was overlooked by the then
Government and the policies were also not favorable. The liberalization policy
and various tax reliefs by the Govt. of India in recent years has made
remarkable impacts on Indian Automatic Industry. Indian auto industry, which is
currently growing at the pace of around 18 % per annum, has become a hot
destination for global auto players like Volvo, General Motors and Ford.

A well-developed transportation system plays a
key role in the development of an economy, and India is no exception to it.
With the growth of transportation system the Automotive Industry of India is
also growing at rapid speed, occupying an important place on the ‘canvas ‘of
Indian economy.

Today Indian automotive industry is fully
capable of producing various kinds of vehicles and can be divided into 03 broad
categories: Cars, two-wheelers and heavy vehicles

a day the transport facilities well-developed of these cars are a very
essential transport mode to travel from one place to another place. Because of
rapid industrial growth and economic growth the standard of living of the
people is enhanced. (Google)



the automatic transmission won’t provide the same feeling of vehicle control
that manual transmission drivers experience, automatic transmission vehicles
offer a simpler interface that new drivers may feel more comfortable with. In a
manual transmission vehicle, new drivers not only need to learn to drive, but
how to operate a stick shift. In an automatic transmission vehicle, the
learning curve is simplified by the elimination of the stick shift.

automatic transmission allows a new driver to pay more attention to the road,
rather than becoming distracted by the extra components of a stick shift. Plus,
certain driving conditions, like stop-and-go traffic or going up hills, are
easier with an automatic transmission vehicle.


and peace of mind are major selling points for automatic transmission vehicles,
making automatic transmissions the preferred vehicles of parents and families.
Studies have shown lower stress rates in drivers of automatic transmissions. By
contrast, drivers of stick shift vehicles display higher heart rates than drivers
of automatic transmissions.




•           Jeep Compass

•           Hyundai Verna

•           Hyundai Verna

•           Renault Kwid

•           Toyota Fortuner

•           Renault Duster

•           BMW

•           Skoda Octavia

•           Mercedes-Benz

•           Audi



Dangayach and S.G. Deshmukh )in their study on ‘Advanced manufacturing
technologies: evidences from Indian automatic companies’ in International
Journal of  Manufacturing  Technology 
and  Management ,reports  the 
findings  of  an exploratory survey on ‘Advanced
manufacturing technologies (AMT)’ administered in Indian automatic Car companies.
The objective of the survey is to assess the status of advanced manufacturing
technologies, identify advanced manufacturing technologies relevant to Indian automatic
sector companies, identify competitive priorities, and assess the degree of
investment in advanced manufacturing technologies. Responses from 68 companies
are analyzed and presented.

(RNCOS industry)
in their study of Indian Automatic Sector provides a forecast and analysis
based on various macro- and microeconomic factors, sector and industry specific
databases, and an in-house statistical and analytical model. This model takes
into account the past and current trends in an economy, and more specifically in
an industry, to bring out an objective market analysis. In this research main
topics covered  are:  Study 
of  the  Indian 
automatic  industry  structure, 
Analysis  of performance of
industry sub-segments and their future outlook, Understanding the Indian auto
component market and its growth aspects, Identification of future prospects for
the Indian automatic industry.

(S. Saraswathi)
undertook a study on ‘Customer Satisfaction on Post-Sales Service with
Reference to Four-Wheeler Automatic Industry’ which reveals that the key to
success of automatic industry lies not only in having good products but also in
being able to provide the customer with the level of service they desire.
Because of increasing competitiveness in the Indian automatic industry, almost
all automatic manufacturers have invested valuable resources on customer
satisfaction as a tool to understand the needs and expectations of their
customers. Increased presence of four-wheeler vehicles throughout the country
has created a growing need for providing service infrastructures closer to the
customers’ homes or offices.


(Dr V Sumantran) (Executive
Director-Passenger Car Business Unit and Engineering Research Centre at Tata
Motors Limited during November 2001 to August 2005, conducted a study on ‘The
Indian Auto Industry & The Role of Dealers which reveals that the global
auto industry has been the subject of much analysis in recent years. While
global capacity creation proceeds at a good clip on one hand, continued
capacity creation in the face of sluggish sales have led to depressed levels of
capacity utilization. Today, the Indian auto industry is one of the largest
industrial sectors with a turnover that contributes to roughly 5 per cent of
India’s GDP. More importantly, it contributes to employment of over 2 million
people directly and indirectly to another 10 million. The industry is important
for national policy in that it contributes 19 per cent of indirect taxes.

(Akie Takeuchi, Maureen
Cropper and Antonio Bento) in the Journal of
Regional Sciences published a paper on ‘The impact of policies to control motor
vehicle emissions in Mumbai, India’ which examines the impacts of measures to
reduce emissions from buses, cars, and four-wheelers in Mumbai, India. They
have considered three possible policies: conversion of diesel buses to CNG, an
increase in the price of gasoline and a tax on vehicle ownership.

(Dr. Amit Kumar Dwivedi
and Mr. Punit Kumar Dwivedi,) in their article on Automatic
Sector: Industry Vs Indian Middle Class in Indian MBA concluded that there are
great opportunities and possibilities in the automatic sector.  But hike in the fuel price is influencing the
market of this industry. There is a need of a very liberal policy for the fuel
prices and requires a great good deal with fuel supplying countries.  Though, the performance of the industry is
better instead of high and unfavorable fuel policy. The new launching of Tata’s
Nano ‘One Lakh Car’ which is also known as People’s Car is also a very good
strategy to capture the middle class customers. 
Introduction of Nano and Bajaj Lite will definitely affect the growth
and sales volumes of cars which will also affect the industry by reaching,
catching the Indian middle class and fulfilment of their own car need.

(Sunila George, Raghbendra
Jha, Hari K. Nagarajan) in their research
paper on The Evolution and Structure of the four-wheeler Industry in India’
studied the evolution of the competitive structure of the two-wheeler industry
in India. The evolution of the industry’s competitive structure is traced using
Kendall’s Index of Rank Concordance and the Evans-Karr as test of convergence.
The industry seems to be characterized by oligopoly with the onset of economic
reforms not making much difference to industrial structure. Convergence of
sales and capacity at the level of the industry is conditional while it is
absolute at the level of the segment.



today’s challenging and competitive world of last changing technology, consumer
tastes are also characterized by fast changes. So to survive in the market the
firms have to be in touch with the changing consumer preferences. Marketers
have to understand the consumer behaviour and factors influencing the buying
behaviour of the customers in order to be successful in this dynamic and
competitive environment.



Behaviour is the behaviour that the consumer display while searching for,
evaluating, purchasing and disposing off products and services that they expect
will satisfy their needs. Consumer behaviour is the study of how consumer makes
their decisions to spend their resources on consumption related items i.e.
time, efforts and money. Study of consumer behaviour proves the marketers an
insight regarding the consume preferences and helps them in effective market
segmentation and targeting. The importance of consumer behaviour lies in the
fact that behaviour can be understood and influenced to ensure a positive
purchase decision. So a round understanding of consumer behavior is necessary
for long run success of any marketing program. That’s why the marketing
managers’ interest lies exactly in understanding consumer behavior to ensure
that his marketing strategy results in purchase of the product.


To compare the level of
satisfaction before purchasing and after purchasing the car.

To know the most popular
media for advertisement.

To check the loyalty of
the consumer towards the brands.

To know the most
motivating factor for purchasing the four –wheeler.

To know the preferable
price from the customer.

To study their attitude
toward various Cars brand.

To find out the perceived
positioning of different Car Brands.

To know out the choice
criteria which the customer while purchasing a Car.


we talk of Research Methodology, we not only talk of Research Methods but also
take into consideration the logic behind the methods which we use in the
context of our research study and explain why we use or why we are using a
particular method or technique. The information that is to be needed for
fulfilling the objective of study was collected from various primary and
secondary sources.


study is a cross sectional study because the data were collected at a single
point of time. For the purpose of present study a related sample of population
was selected on the basis of convenience.


Target Population –

respondents are those who are having their own Cars.

Sample size –

persons were visited for the purpose of the study.

Sampling Technique

this study, the respondents were chosen through convenience and judgmental sampling.

Data Analysis

Data collection through survey was analyzed with the help of simple percentage,
tabular and graphic method that includes both graphs and pie charts



whole secondary data were collected from industry profile, books, magazines and
internet. While primary data were collected though survey. The customer survey
was done though the questionnaire. Question consists of dichotomous multiple
questions and 5 point ranking scale


are two types of data: primary data and secondary data

 Primary data are collected with the help of
questionnaire and secondary data was taken from industry profile, books,
magazines and internet. The information brochures of certain companies,
informal links with concerned person in this line, articles in newspapers and
magazines and journals have also been consulted as a secondary source of


research study is descriptive in nature. The established objectives were kept
in mind during the study, however the hypothesis was formed as the study was
made in the form of descriptive design attempting to analyze the attitude of
respondents. This chapter describes the methodology of the study. This project
is based on information collected from primary sources. After the detailed
study, an attempt has been made to present comprehensive analysis of the
industry. The data had been used to cover various aspects like consumption, consumer’s
preference and customer’s satisfaction regarding two wheelers.


structured questionnaire was administered for the purpose of obtaining
information form the respondents. Care was taken to put the questions related
to subject. It contains close-ended as well open-ended questions as the
objective demanded.


study is a cross sectional study because the data were collected at a single
point of time. For the purpose of present study a related sample of population
was selected on the basis of convenience


all possible efforts in conducting the research there was some unavoidable
situation, which limited the scope of this dissertation. The limitations of the
dissertation fall under the following:-

As the data was collected by way of questionnaire which was to be filled by respondents,
and taking time from respondents was the most difficult & some of the
respondents did not responded well.

This project is also confined on the basis of secondary data collected only
hence it reliable data for the study.

As the research is based on the data that already available and collected
through various means not includes the survey, hence it imposes limitations, as
it is just possible that the secondary data may be unsuitable or may be
inadequate in the context of the topic under study.

One of the major limitations of the study is that, as the data is collected
though the secondary means, hence it creates uncertainties regarding the
methods of the data collection, time of data collected, and any bias of the
compiler during the previous research and at the time of data collection.

Limitation of time & resources were a major factor influencing the research