Introduction: digital cards drive the Loyalty Management market.

Introduction: A majority of companies today focus on a customer centric
approach in doing business. This leads for a lot of companies to offer multiple
loyalty programs for customer retention, cross selling and to increase the
customer penetration. It therefore becomes important to manage the customer
relations and the Loyalty management.  An improvement in customer loyalty ultimately leads to
increase in sales and revenue. Enterprises extend various loyalty programs such
as reward points, discounts, special product offers and gift vouchers, with standard
rules across different locations to provide similar services to all customers. Software
solution providers offer loyalty management software to manage all these
programs with less amount of human intervention. Most of the enterprises are
implementing such software based tools to maintain high level of customer
satisfaction, by providing customized loyalty programs such as lotteries,
special auctions, coupons or benefits through one platform.Market
Dynamics: Increasing
usage of mobile technologies, and increased focus on customer experience
management, as well as usage of digital cards drive the Loyalty Management
market. These techniques engage the customers, keeps them interested in the
product, and the associated services and benefits, and ensures that they keep
coming back to the same company for their requirements. The major
challenges for loyalty management market is to successfully develop easy to
understand and use loyalty programs that create a strong bond between a customer
and the brand as well as maintaining them and keeping them updated to the needs
of the customers. These two challenges hinder the demand for loyalty management
solutions in the market.Market Segmentation: Segmentation on the basis of size of enterprise
(number of employees) :·       
Large-scale
Enterprises·       
Medium-scale
Enterprises·       
Small-scale
Enterprises Segmentation
on the basis of User Handling Capacity:·       
Limited·       
ExtendedThis could be in respect of limited stores access, or
non-integrated systems between branches, implementation of certain programmes
only in certain branches (of franchise, or geographic location, etc.) Segmentation on the basis of industry:·       
Retail·       
Healthcare·       
Apparel·       
Telecom·       
Media
& Entertainment·       
Hospitality·       
Education·       
Banking,
Financial Services, and Insurance (BFSI)·       
Others Segmentation on the basis of Solution·       
Channel
Loyalty·       
Customer
Loyalty·       
Employee
Retention Segmentation on the basis of Deployment:·       
Cloud·       
On-Premises Key Players: ·       
Oracle Corporation·       
International Business Machines
Corporation·       
Bond Brand Loyalty Inc.·       
Epsilon·       
Fidelity Information Services
(FIS)·       
IBM Corporation·       
ICF International, Inc.·       
Kobie Marketing, Inc. 

·       
Maritz Holdings Inc.

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