Leisure and recreation

All leisure industries have an impact on the national economy as they all hire staff who claim there wages and in turn spend it. Also the companies circulate money around the industry. The scale and significance of the leisure and recreation industry has a huge importance for these three reasons-

* It gives support for the case of the importance of the Leisure and recreation industry and the impact it has on the economy.

* Allows us to approximate the needs for the supply of jobs and labour and the training/demands required to push-up the standards in the industry.

* It shows where there are shortages or over supply of provision. This lets the private sector find new prospects and opportunities in the market or expands pre-existing markets. This also allows the public sector to plan the scale and provision of scale and facilities.

There are various problems with the measuring of scale and significance of the leisure and recreation industry. These problems can be put into two categories the first one is classification and is outlined below-

* If you look at the sales of books you are unable to say whether someone has purchased a book for leisure purposes or for the purposes of work, school or other commitments etc.

* The whole cost and inconvenience of recording and counting e.g. surveys and forms etc.

* There is a problem when it comes to trying to calculate data in work. This is why the Social Occupational Classification (SOC) was invented. It was designed long before the leisure and recreation industry became so massive. This classification means that workers can be set into sectors e.g. there are 3 sectors of the workforce in the caravan industry, these are-

* Workforce manufactures

* Sales staff

* Holiday park staff.

The 2nd category is measurement, this category further adds to the problem of counting. Mainly statistics published of sales in general, are accurate but it is impossible to measure participation trends, for example if someone buys some sports clothing from a sports shop it is not always worn for sporting activity and is usually worn for casual wear.

It is hard to measure statistics in repeat business such as a football match or fast food restaurant because the entrance figures don’t show the actual numbers of individual people, for example there could be half a million gate receipts over a year for a football clubs season, but this obviously doesn’t

Mean 500,000 different people went over the season, it was probably 25,000 of the same people who go every week with a season ticket.

There are specially formed bodies, which are able to measure numbers of participants of the leisure and recreation industry such as the Chartered Institute of Public Finance and Accountancy (C.I.P.F.A.), this particular institute gives data for the amount of leisure facility usage.

On top of this there are problems with accounting for business workforce size, e.g. it is hard to measure seasonal work because the numbers are always changing and are not consistent.

It is hard to measure leisure based activity in the countryside because many people do not take a record of sales, e.g. there are no records for activities such as pony trekking

Consumer spending-

The leisure and recreation industry has experienced and still is experiencing a huge and vast increase of consumer spending.

The growth of the Leisure and Recreation industry is hugely down to the service sector. Subscription television, spectator sports and health and fitness clubs have all added to the lure of personal pleasure which forces people to spend their money. Every one of these services plus many more have increased in cost over the last 10 years, for example- since 1998 television costs have gone up by 9%.

* The most up and coming sectors of the industry are-

* Gambling

* Night clubs, bars etc

* Health and fitness clubs

* Sports centres e.g. ten-pin bowling.

There is also reading which is on the increase, this is one of Britain’s favourite past-times and between 1996 and 2000 reading has increased by 9.3 percent. This increase is probably down to the branches off books such as magazines and free newspapers etc.

The irony of this is that the most popular magazines (3 out of the top 6)

Are television brochures, this shows a link between TV watching and reading. TV increasing is mainly down to introduction of digital television at low prices e.g. a freeview box costs around �50 and you get around 30 channels non-subscription.