Marketingis the study and management of exchange relationships. As, marketing is used tocreate, keep and satisfy the customer it can be concluded that it is one of themost important components of Business Management, because it keeps the customerin the focus. The field of marketing has become indispensable. I see myself notjust as a Marketing professional, but one holding a PhD.
In India, however, the field of marketing remains relativelyunderdeveloped and neglected, and the educational opportunities are likewiseinsufficient for my goals.I am interested in doing the DBA program at CSU because thiswill give me the opportunity and exposure to the most recent technologies andpractices that are being adopted by various trend makers in the market researchfield, including that of information system.I have always been attracted to the field of marketingbecause I find it to be a very dynamic field with scope for a lot of creativity.While studying Business administration, I took courses related to marketing,such as Marketing Theory, Marketing Strategy, International Marketing, ConsumerBehavior, Advertising and Marketing Management.
Through these courses, I grewfamiliar with the basic theories and applications of marketing.I have around 3 years of work experience in theMarketing field in Fortune 500 company like Sunlife, ICICI and Aviva (India). Iwas Listed among the top 5 employees in Feb 2014 on a pan India basis.
I have exchanged email conversation with Dr. Amit K Ghosh(Professor, Department of Marketing, CSU), and he has encouraged me to apply tothe DBA program in Marketing. I have a GPA of 3.8 in Business Analysis (MS,Saint Joseph’s University, Philadelphia). I have done my MBA (EIILM, India) inMarketing and Finance, so given my educational background, I have knowledgeabout Marketing and Statistics.
Currently, I am working as a Business Analyst at Integra LLC,Delaware. A PhD in Marketing willstrengthen my background and give me an additional exposure to newopportunities and help me implement my knowledge in my career.I thank you in advance for considering my application.