Mobile operating systems combine the features of a PCoperating system with other functions that are useful for mobile or transferrableuse; generally, most of the following are considered vital in modern mobilesystems; Touch screen, cellular phone, Bluetooth, Wi-Fi access, Wi-Fi, mobilenavigation with GPS (Global Positioning System), video and still cameras, voicerecognition, voice recorder, music player, communication near field andinfrared blaster. At the end of 2016, more than 430 million smartphones weresold, of which 81.
7 percent were Android, 17.9 percent iOS, 0.3 percent Windows10 Mobile and the other operating systems 0.4 percent as shown in Fig 1. Figure 1.
1 Smartphone OS market share Microsoft declaredits first release of Windows Phone at Mobile World Congress 2010, when Androidwas already launched. The Windows Phone was visually resounding and critically commended,and some thought it might be great. Even in 2011, market research firm IDC projectedthat Microsoft’s phone will surpass the iPhone by 2015. That was not the circumstance,according to Gartner Windows Phone 2013 grasped a market share of 3 percent.The following year, as market share decayed, Microsoft acquired Nokia for $ 7.2billion in a recent distressed bid to rescue Microsoft’s smartphone businesswith a unified hardware and software business model like that of Apple.
But itwas too late as all Windows Phone advances. At Recode’s code conference, earlierMicrosoft CEO Steve Ballmer said he regretted that the company was “tooslow to recognize the need for new capabilities, especially in hardware”. However, we as a team at Microsoft decided to come up withinnovative and unique ideas to bring up the windows mobile OS. This report showsmany aspects to revive the dying OS in the world of great smartphone systemslike Android and Apple.
1. ProblemIdentificationIt is almost catastrophic how Microsoft was completelyignored by the iPhone with a lead of numerous years in the mobile market. It iseasy to overlook that Microsoft already in 2000 personified Windows Mobile inPDAs and smartphones. Nonetheless more puzzling, even after Apple presented theworld where the smartphone market went, Microsoft CEO Steve Ballmer naivelylaughed at the impression that the iPhone could pose a strategic threat.When Microsoft reconciled a few years later, it was too delayed.When Windows Phone was launched in late 2010, the smartphone marketplace wasalready a two-horse race, with Apple’s iOS and Google’s Android at the top.Despite a slow and steady improvement in the Windows Phone operating systemover the years, consumers yawned collectively and sometimes laughed atMicrosoft’s noble but ultimately unsuccessful efforts to find a solution.Significant market share of iOS and Android.