?? “On-line Crowdfunding” ?????? ? ??????????? ????????????? ???

?? ????? ?? ?????????? Crowdfunding? ???????? ??? Web 2.0 ???? ?? ???????? ??? ?????????? ????????? ???????? ?????????? ???? ??? ????????????????????????? ????????, ??? ????? ? ???????? ??????? ?????? ??? ??? ???????????? ???? ????????????? ??? ????? ?? ??? ????? ?? ????? ??????????????????? ??????????????. (Brenner ??? ????? 2014)1.

? ??????????????? ??? ????????? ????? ??? ????? ??? ??????? ????????, ????? ?????????????????? ???, ??? «????????????»  ???????? ?????????. ???? ? ?????? ???????? ??? ?????? ????????? ??????????? ???????????? ??? ?? ???????? ?? ??????????? ?????, ????????? ?? ???? ??????????????????????? ??? offline ????????????????????? ?? ???????.???? ??? ?????????? ????????? ??? ??????????? ??? ?????????, ?? ??????????? ??????? ??? ?? ???????????? ?????????????????? ???????? ?????, ???? ?????? ?? ???????????? ???????? ???????????????????? ?????? ????? ??? ??????????????? ???. ??? ???? ????????? ???? ??? ?????????????? ??? ?? “on-line charity” ?????? ? ????? ??????? ????? ??? ?????????????? ???????  ? “On-line Crowdfunding” ?????? ? ??????????? ????????????? ??? ????????, ??? ???????? ?????? ?????? ??? ??????? ??? ??????????? ??????????? ???????? ??? ??????????? ??? ??? ????????? ??????? ????????? ? ??? ??? ?????????????? ??????????.

?? ??????? ????????? ????????????? ??? ?? ???????? on-line ???????????????????? ???? ??? ???? ????? ??? ??? ???????????? ???????? ?? ???????? ??????? ????????? ??? ??????????? ?? ???? ???? ??? ???????, ??? ?????? ????????????? ?? ?????????? ??? ?? ???????????? ?? ??????? ???  ???????????? ??? ??????? ????????? ???? ????? ????????? ??? ??? ?????? ???? ? ?? ???? ?????????? ????????? ??? ??? ????????? ??????????. ??????????? ??? ?????????????? ??? ?? ?????? “Crowdfunding” ????? ?????????? ?????? ??? Crowdfunding, ??? ??????? ?? ?? http://wordspy.com ????? ??????????? ??? ?? 2006 ??? ?? ?????????? Crowdfunding ???????? ?? ???????????? ????? ??? 2009 ??? ??? ???? (?????? ????????????????? ?????? ??? ?????? ??????) ? ?????? ??? ?????? ?????????????  ?? ????? ??????????? ????????????? ?????.        ???????? ?? ??????????? ??? ????????? /?????? ??????? ?? ??? ????????? Crowdfunding;”The work of volunteers impacts on all our lives, even ifwe are not aware of it”AnthonyWorrall-Thompson ??????????? ??? ?????? ?? ????????? ???? ?????? ???????? «???????»  ?? ???????? ?????????? ???? ???? ??? ???????? ????????? ??? «???? ?????» .

? ?????? ??? Crowdsourcing.org ?????????? ?? 2011 ??????? 482 ?????????? ?????????? ??? ???????????? 1.1?????????????? ??????? ??? ???????????? ??? ???? ??? 34 ?????????????? ????????????????????? ?????????? ???? Crowdfunding ?? 2015??? 2.000 ??????? ?????????? (worldbank.org). ? ??????????????? ??? ?? ????????????? ?????????? ???????????? ??? ?????? ???????? ?? ????????????? ?????? ??????? ??? ??? ???????????????? ??????? ?????????  ???????? ??????? ?? ????????? ?????? ????? ??? ????????? ??????? ???? ????????? ?? ?????????????? ?? ???????? ????????? ?? ???????? ?? ????????????? ??????????????????????? ?????? ?????. (Bennett 2003)2, (Wymer 1997)3. ???????????? ???????  ??????? ?? ???????? ??????????????? ?????????? ??? ?????? ???  ???????, ??? ?? ???????? ????? ??? ???????? ?????????? ?? ??????????????? ??? ??????????? ?????????? (Radley ??? Kennedy 1995)4, (Reed 1998)5.

Best services for writing your paper according to Trustpilot

Premium Partner
From $18.00 per page
4,8 / 5
4,80
Writers Experience
4,80
Delivery
4,90
Support
4,70
Price
Recommended Service
From $13.90 per page
4,6 / 5
4,70
Writers Experience
4,70
Delivery
4,60
Support
4,60
Price
From $20.00 per page
4,5 / 5
4,80
Writers Experience
4,50
Delivery
4,40
Support
4,10
Price
* All Partners were chosen among 50+ writing services by our Customer Satisfaction Team

? ???????????????, ? ?????, ??? ?? ????????????? ?????????? ??? ????????????? ?? ?????? ??? ???????????? ????? ?????????? ???????  ????? ?????(??????? 18-24 ????), ?? ?????? ???? ????????? ???????? ??? ?????????? ??? ????????????? ??? ??????? ???? ???? ???????????? (Reed 1998). ? Bennett (2003) ???????? ??? ?? ??????????????? ??? ?? ??????? ??? ???? ???????? ??????? ???? ???? ??????? ?????????????????????????? ??????????.???? ???????? ????????? ????????? ????? ?? ?????? ?????? ??? ???? ???? ????? ????????????? ???? ??? ??????? ?????? ???????? ?????? ??? ????????? ???? ????????? ?????? ?????????? ????. To similarweb.com ??? ?? www.alexa.com ??? websites ??? ??????????? ??? ?????????????? ????? websites ??? ?????????? ?????????, ?????? 337 ?????????? ???????????? ?? https://www.giveandfund.

com/ ??? 128?????????? ??? ?? https://www.act4greece.gr/ ?? 2017 ?????? ??? Higgs (??????? 2016) ?????????? 59 ????????? «?????????» ??? ????????795.673 ???? ??? ??????? ???????????? 249.

658 ???? ?? ???? ??? 93 ??????? ??????? ??? ?????? 45.5 ????.   ?? ???? ???? ???????? ???????? ?????????? ???????? ?? ??????????? ??? ?????? ??????? ??????? “Good design helps us bring out the best in ourselves”. Steve Jobs?? ??????? ????? ??? ???? ?? ????? ???????????? ?? ??????????? ??? ??? ???? ??????????? website ?????????? ???? ????????? ?? ??????????????? ??????????? «????????????».?????? ????????? ??????? ???????????????????? ? ????????????? ?? ?????????? ??? ?????? ??????? ???? ????? ?????????, ?????? ?????? ?? ??????????????? ????????? ????, ??????????? ???? ??????? ??? website, ??????? ?? ??????? ?????????? ??????? ??? ?????????UX.? ?????????????????? ??? Crowdfunding webisites ??? ????? ??????????? ??? ?????? ??? websites ???????????? online ????????, ??????? ??? ?????????? ????? ?????????? ?? ?????? ???????, ????? ? ?????? ?? ????????????? ?????????? ??????????????? ? ????????????????? ????? ???????? ??? websites ??????? website ???????????? ?????? ?? ??? ?????????? ??? ??????????? ??????? ???????????? ??????????????? website, ???? ??? ???????????????? website ?? ???????? ?????????? ?? ??????? ??????? ??? ?? ????? ??????? ?? ????????? ??? ?????????????? ??? ???? ???????? ??? ?? ?????????? .

?? ?? ??????, ? ?????????????? crowdfunding website ?? ?????? ?? ????? ?????? ?????????? ???? ?? ????????? ??????????????? ??????? ?? ????????? ???? ??????? ??? ???? ?????.?? ????? ???? ??? ?????? ??? Crowdfunding website ?? ?????????????? ????? ? ?????? ????????? (Visual Aesthetics). ?? websites ?? ?????????????? ?????? ?????? ???????? ?? ??????????????????? ??? ??????????. ?????????????, ??? ?? ??????? ??? ???????? ??? ????????????? ??????????? ??? ??????? ??????????? ?????????? ??? ???? ????????????????????????? ????6,??? ??????? ?? ???? Deng ??? Poole7???????????? ???? ? ??????????? ? ? ???????????? ?????????? ?? ?????????? ??? ????????????????? ??????????????? ??? ???????????.              ??? ?????? ? ??????? ???? ??? ??????????? ?????????? ??? ?? ??? ????????? Crowdfunding ??? ??? ?????????????? ??? ???????? ???;”Online volunteerism creates new opportunities for people who have toooften been excluded from participation—such as older volunteers, people withdisabilities, individuals living in remote areas, and those with pressingdomestic responsibilities or very limited means”-  Ad de Raad ? ?????? ??? ????????? ???? Crowdfunding website ????????? ??? ?? ?????? ???????? ??? ?????????? ??? ??? ??? ?????????????? ??? ?? ???? ?? ????????????8.  ? ???????????? ??????? ??? ???????????????? ?????????? ??? ?????????? ????????? ???? ???????? ??? ?????. ????? ???????????? ????? ?????? ?????????, ? ?????????? ??? ??????????, ?? ?????????????????????? ??? ??????? ? ????????9. ?? websites ??? ????????? ???? ??  ???????? ????? ??? ?????? ?? ???????????? ??? ??????? ??? ?????????? ???? ????????? ?? ?????????? ??? ????? ????,  ?????????????? ????, ?? ????? ???? ??? ??? ???????? ????.

                    ???? ????? ? ????? ??? ????????????????? ?????????? ??? ?????? ?? ??? ????????? Crowdfunding ?? ??? ????? ?????? ??? ??? ??????????? ??? ?????? ?????? ????????? ???; ? ?????????? ??? ????????? ??? ????????(cue-based approach) ????? ??? ??????? ???????? ?????????? ????? ??? websites ?? ???????? ?? ??? ?????????? ??? ????????? ???????? (mind-based approach). ? ?????????? ??? ????????? ??? ???????? ?????? ?? websites ?? ??????? ?????????? ??????????? ??? ????????????? ???????????, ??? ??????? ??? ??? ???????????? ??? ???????????. ?????????????, ???????????? ?? ?????? ?????????????10,???????????? ??? ? ???????? ??? ??????????? ????????? ? ?????????? ??? ???????? ??????? ??? ???????? ??? ?????????, ? ????? ?? ?? ????? ??? ????????? ?????????? ?????? ??? ????????? ??? ???? ???????. ???? ?? ?????? ?????????? ??? ????????? ??? website ????? ??? ????????????? ??? ????????? ???? ??? ???? ?????? ??? ?? ????? ?????? (?????????, flyers, ?????????? ?????) ??????????? ??? ???? ??????????????11??? ??????? ??? ???????????? (off-line) ????????.

            ??????????? ????????????? ??? ??????? ????? ? ????????? ??????????? ??? ????????? ????????? ??? ?? ???????? ?? ??????????? ??? crowdfunding website ???? ?? ????? ??? ??????? ??????? ??? ?????? ??? ??? ?????? ???? ??? ??«?????» ?? ?????, ???????????? ??????????? ??? ?????????????.  ?? ?????? ????????/??????? ??? ?????????? ??? website, ????????? ?????? ??????, ?????? ??????????? ???? ??? ??? ? ????? ??? ?? ???????? ??????????? ?????????. ? ?????? ?? ?????:?????????????, ??? ?? ????? ?) ??? ?????? ???????, ??????,???????????? ????????? ??? ????? ??????? ??? ??? ????? ????????? ???? crowdfunding website.?) ??????? ?????????? ??? ?????????????? ??????, ??? ?????????? ?????????? ????????? ??? ??????????? ??????????????? ??????.?) ??????? ??? ??? ???????/???????????????????? ??? ????????? ??? ??? ?????????? ????????????? ??? ????????.

? ??????? ??????? ????????? ???????????????? ??????, ??????????? ?? ?????????? ?? ????????? ??? ?? ??????. ????????????? ????? ??? ????????????? ??????????? ?? ?????????? ??????, ????? ?????????????? ????????? ??? ?????? ???? ??????? ??????. ? ???????? ??????????????????? ?? ?? crowdfunding ?????????????????, ????? ???????????? ???? ???? ?????, ?? ????? ????????? ?? ????????????? ??? ????????.?????? ?? ??? ?????????? ?????????? crowdfunding (?????? ??? ?????????)????????????? ?? ????????? ???????, ???? ???? ?? ????????? ???????? ????????? ????????? ??? ??????? ???? ??????? ???? ???????? ?? ??????????????? ????????.?????? (?? ??????????????) ?? ??? , ?? ?????? ??????????????? ?? ????????? crowdfunding.1 Brenner, W., Karagiannis, D.

,Kolbe, L., Kru¨ger, J., Leifer, L., Lamberti, H.-J., et al.

(2014). User,use& utility research. WIRTSCHAFTSINFORMATIK, 56(1), 65–72.doi:10.1007/s11576-013-0394-y2 Bennett, J.M.

& Bennett,M.J. (2003): Developing intercultural sensitivity.

3 Walter W Wymer Jr (1997): Journalof Nonprofit & Public-Sector Marketing, Segmenting volunteers using values,self-esteem, empathy, and facilitation as determinant variables4 Alan Radley & MarieKennedy (1995): Charitable Giving by Individuals: A Study of Attitudes and Practice5 Reed, D. 1998: “Giving isReceiving,” Precision Marketing6 .  ExploringHuman Images in Website Design Across Cultures: A Multi-Method Approach. DianneCyr 2009 7 M.

S., 2010. Affect in web interfaces: a study of theimpacts of web page visual complexity and order8 Wakefield, Stocks, & Wilder, 2004 The role of web site characteristics ininitial trust formation.9 Lavie & Tractinsky, 2004, Liu & Arnett, 2000, Ranganathan& Ganapathy, 2002 10 What Signal Are You Sending? How Website QualityInfluences Perceptions of Product Quality and Purchase Intentions- John D.Wells, Joseph S. Valacich and Traci J. Hess11 Chu, W.

, and Chu, W. 1994. “Signaling Quality bySelling through a Reputable Retailer: An Example of Renting the Reputation ofAnother Agent,”