Our aim was to examine howthe Internet technology and its applications are influencing our life and whatkind of changes it has made in the hotel industry.
An accelerated and dynamic world had beencreated by these digital achievements and most likely the human creativeness isunlimited and boundless as well as the technology of the 21st century.Following the newest trends and technological world in the hospitality industryis indispensable as being up-to-date is an essential element of thesuccess. Devices and the Internetallowed finding academic journals and articles (technological sources) withoutdifficulties while twenty years ago we did not have this “luxury” – sometimesfinding the relevant book or newspaper was a great challenge and travelling toanother town to lend them from a library was not unusual either. How we could see, technology makes everythingsimple and timesaving, however it is not always the primary and mostinteresting source that could be used for getting the information about arelated topic. The most significant elementsof the digital technology, the Internet and their effects on the hotel industryof the present time, We were also wondering what the future (near and far) wouldbring; what the consequences of the unlimited human creativeness will be ingeneral and how it will affect our industry. Scientific improvements of thecurrent technologies, gadgets and machines (e.
g. addition of artificialintelligence) are able to create significant changes in the future, influencingthe unemployment rate for instance in that case if the human work will beautomated…Should the employees of the hotel industry concern about losing theirjobs? How the future hotel room will look like in 30-40 years (or maybe more)and what will be the most popular destinations in the second half of thecentury? According to a survey withGMs of some known Hotels, following statements were concluded:1. The Future isunpredictable 2. Technology is exceedingly important for hotel guests 3. HotelTechnological facilities influence potential guests’ decision before reserve ahotel room 4.
Achievements of trends and technologies create poorer communication.In this digital world I feel loosing personal connection with clients 6. Beforethe end of this century, 70% of today’s occupations will be replaced byautomation 7. There is no technology what could replace a heartfelt smile ormake the client feel welcomed and cared 8. By time everyone gets tired of the smartdevices; nothing lasts forever 9. Technological-Base Self Service (e.g.
kiosksin hotel lobby) is an essential trend in the hospitality industry 10. There aremany trends and achievements what do not make too much sense… 11. Customerinvolvement by social media enhance business opportunities