p.p1 individuals’ life whic h is evident in0:44,

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; color: #2f2a2b}

Fateh KhaledTextual Analysis
Textual Analysis of Demons by Imagine Dragons – By Fateh Khaled
The video that I am analysing Demons which is sung by Imagine Dragons, the music shot at The Jointduring
the bands performance in Las Vegas during May 2013. Therefore the music video ispredominantly performance
based in the sense that the band are performing to an audience live.The genre of the song is Indie
Rock, which is a subgenre of Rock.As regard to the visuals the music video is performance based driven but
contains aspects ofcompanion narrative; this is because it cuts to small pieces of narrative; for example a
soldierbattling in war. The visuals link to the lyrics in the sense that the main theme of the song is as
humans we tend to have high expectations, we all have ‘demons’ as in troubles in side of us, we all
battle ourselves sometimes; this correlates to the piece of the video where the soldier is in war andghting
for his country (my kingdom come. In terms of Andrew Goodwins theory, this music video
would t under ‘Am
plication
‘ this is because the video is a mix between performance based and
narrative based. For example performance based would be the band singing in Las Vegas as a live
performance but the companion narrative would be shots from individuals’ life whic
h is evident in0:44,
1:24, 1:52 and 2:27; showing the complications and dark side of those individuals’ lives.
Now I will be talking about the relationship between the music and the visuals. The song cuts on thebeat
this provides audience pleasure because as an audience you would expect the visual imagery to
coordinate with the song and it’s beat; this is a key convention of a music video.
This is keptconsistent throughout the whole song which is good because it ts well with the song and it
wouldbe s
een odd if it didn’t. However some cuts are longer than others some are two bars per cut and
some are four bars per cut.There a couple of close ups on both the band members (imagine members) and
the characters thatwere part of the companion narrative. The bands narrative is evident during multiple
segments ofthe song, for example close ups are seen during 1:08, 1:16 etc. The close of up of the characters
areseen just before the narrative piece, this is seen during the following segments: 0:42, 1:22 and 1:51.etc .
The song has been a commercial success, becoming their second top ten single after”Radioactive”. It spent
twelve weeks in the top ten on the Billboard Hot 100, four of which werespent at its number six peak. It is
Imagine Dragons’ second song to stay more than one year onthe Hot 100. It has sold over 3 million copies in
the US as of January 2014.In this video there is no reference in notion of looking, the band are purely singing
and sending astrong message across. The band are not objectied in any way or manor however they
beconsidered as attractive to the female fans. Objectication occurs in music videos by female artists,
this is referred to as the ‘female gaze’ as Laura Mulvey sugges
ted, artists such as Beyonce and LadyGaga have been objectied signicantly in the music industry Neither
has the notion of looking beenenforced by the camera. I think this was done intentionally because the
message of the video isimportant because th
e main theme about the video is our ‘darker side’ which most people are not
ware of, and that we all have our own dark secrets. The clip ends with a dedication to Tyler Robinson(
1995-2013), a fan of the band who died at the age of 17 in March 2013 following a battle withcancer.The
music video does not have an intertextual reference purely because it is predominantlyperformance based
which is seen in a lot of music videos. Therefore there has been no intertexualreference in this music video.
As mentioned earlier the music video is performance based, howeverconsists of companion narrative
showing the tough lifestyle of individuals in the concert as ImagineDragons are performing. The narrative is
accompanied with their faces and zooms into almost intotheir eyes to suggest that it is something that they
only know and see, which suggests hopelessness,

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now