Part can take off as soon as possible.

Part
1 – United Airlines

I.                  
The company that I have chosen to
select is United Airlines. United Airlines is the company I have chosen because
of the connections I have with the company. My mother is an employee for United
Airlines and as such, I have used the travel benefits many times. Seeing as my
mother has been employed with United Airlines for many years, I have learned a
lot about the company on both the macro and micro scale. Seeing as I have ties
to the company and a wealth of information on them, it seems to be a well
thought out choice.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

II.               
Problem
Statement: United Airlines is a travel service that
focuses on professionalism, safety, and on time, effective service. The
boarding protocols used by United Airlines should aim to get each flight’s
passengers aboard the plane quickly and efficiently so that the plane can take
off as soon as possible. However, United Airline’s current passenger boarding
system is an inefficient use of the company’s time and resources. By wasting
employee man hours, the current boarding protocols make the company less
competitive, and by contributing to a slow boarding process, they create an
unfavorable brand image.

a.       On
average, the current boarding system wastes roughly five minutes per boarding
session, resulting in a total of 20 wasted man-hours per day across all United
Airlines flights. This represents a waste of roughly $400 per day, or $146,000
per year. Using a modified boarding system, passengers can board the plane from
the sides in rather than from the back to the front, which in turn can
eliminate the wasted five minutes for United Airlines.

b.      United
Airlines stands to benefit substantially from the adoption of the new boarding
program. The $146,000 yearly savings can be re-directed to new resources of
revenue, such as expanding its selection of flights to high-demand markets.

c.       Optimization
of current boarding protocols or adoption of new, more-effective protocols is
crucial for the continued competitiveness of the company.

III.            
SWOT
Analysis

a.     
Strengths

1.     
Strong operational network

2.     
Strategic Alliances (Founding members
of Star Alliance)

3.     
Strong brand and recognition

4.     
High employee productivity

5.     
Industry lending program

6.     
The company has over 85,000 employees
worldwide

7.     
Great customer experience with
in-flight entertainment and good branding through sensitive advertising

b.     
Weaknesses

1.     
Weakening financial performance due
to continuous losses

2.     
Heavy dependence on third-party
service providers for customer service, maintenance, fueling operations, etc.

3.     
Direct involvement in 9/11 terrorist attacks
(traumatic incident)

4.     
Strong Unions bring concern

c.      
Opportunities

1.     
Growing US airline industry

2.     
US economy back on track for growth
potential

3.     
Growing global tourism and travel industry

d.     
Threats

1.     
Intense competition from low cost
airlines offering discounted prices

2.     
Rising fuel prices is a challenge

3.     
Persisting risks of recession across
the globe

Competition:

1.     
Delta Airlines

2.     
American Airlines

3.     
US Airways Group