Promotional Mix of and Spending and Revenue of Emirates Airlines We can see that Emirates Airlines is popular and have good brand awareness among the aviation world, they have their own strategies to reach this state. They have been moving in the right path since that deal with Arsenal Football Club.The first time Emirates having a sponsorship contract with Arsenal Football Club is in the year of 2003 at July which is the start of UEFA (Union of European Football Associations) season replacing O2 brand when Arsenal and O2 are no longer in contract, Here Emirates took an opportunity where they knew Arsenal were in their prime after winning the league in 2002-2003 and they directly offered a lucrative contract deal with Arsenal, the money is in the range of 100 British Pounds which back then it was a huge amount of money compared to now. We can see that Emirates Airlines is popular and have good brand awareness among the aviation world, they have their own strategies to reach this state. They have been (figure 2.1 2004 Emirates Group FinancialStat)We can see the significance of the changes in their revenue especially in Emirates without Dnata involved, it seems that the deal is working with the operating and profit changes reaches the number of 74.8% and 73.5%. Arsenal is also doing them a favour in this deal, it can be seen that both parties are giving mutualism impact towards each other with a success they bring for Emirates Airlines.(figure 2.2 2005 Emirates Group FinancialStat)This 2005 data can be a consideration to be analysed because in this nothing big or significant (new deals, etc.) happens so we can see that it is truly flat and the percentage changes is not that significant if we compare to the earlier year data. Arsenal is the bridge of experiment for Emirates to get their brand in Footballing world.(figure 2.3 2006 Emirates Group FinancialStat)In the 2005, Emirates made a deal with PSG for a sponsorship contract with lower amount of money compared to Arsenal, until then PSG does not really made impact for Emirates’ revenue and profit, that makes Emirates only willing to spend reportedly lower than Arsenal during the old days. They knew Arsenal would make greater impact due to their prime era affection so new fans could come and support the club.