Referent for leadership in that area. Informational Power

Referent PowerReferent Power is the ability to attract individuals to lookup to you as their role model.

Individuals are charmed by the charisma and interpersonalskills of the power holder or identify with their personal qualities or beliefs.This creates influence in their behaviour. Advertisers use celebrities forproduct endorsements. The strong following of these celebrities’ lead to theacceptance of the endorsement, although there is lack of credibility. Groupscan also be a role model and provide standards and norms of behaviour, forexample, social or peer pressure. Nationalism and patriotism are examples ofintangible referent power. It is possible to have negative reference groups orindividuals.

  Abuse is possible when someonethat has a good public image, yet lacks integrity and honesty, rises to power,placing them in an advantageous position for personal gains.Legitimate PowerLegitimate Power is power that comes from a person’s positionor role within an organisation.  It isformal authority given from the position. The person has the right to make demands, expecting full compliance and obediencefrom others.

For example, you “should” or “ought” to listento your parents, or your boss.  Also, therole can be more important than the individual. For example, presidents may come and go, but the position remainspowerful.Expert PowerExpert Power is where expertise or knowledge is the sourceof power.

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This is where credentials, awards, and know-how play a role.  It is usually the superior knowledge andlimited to the area of expertise, such as a doctor or mechanic.   For example, you won’t ask your doctor foradvice on your car, just because they are a skilled physician. When individualsdisplay expertise, people tend to trust them and respect what they say. Theirideas will have more value, and others will look to them for leadership in thatarea.Informational PowerInformational Power is the power of possessing information unfoundelsewhere.

Once the information is given away, the power is gone. It isdifferent from other forms of power because it is dependent on the content of aspecific situation. Examples of information that is sensitive or limitsaccessibility are national security data, personnel information for governmentor business and corporate trade secrets. The vital importance is what one canand does do or potentially can do with the information. It can be used as aweapon in a divorce, a child custody case, business dissolution, or in civilsuits discoveries. It can also be used to extort action, utterance, agreement,or settlement.

It can create an immediate shift of power in a group.