Samsung customers and premium build phones for serious

Samsung uses sponsorship to help society whilst creating
awareness about their products. By helping the society, they promote themselves
as a good respectable business. In Australia they have partnered with Life
Education where they are able to help younger children learn about technology
whilst letting people know about their products.

Sponsorship

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Samsung uses branding to establish a strong brand, which
enables their products to have the economic status. Samsung use their brand to
create types of phones for everyone whether it is a budget phone to a high
quality phone each with their price range. Due to their branding they are able
to target audiences, such as their budget phones appealing towards younger
customers and premium build phones for serious customers who always buy Samsung
products. By using branding, they are able to market their products to a wide
range of people who prefer different things.

Branding

 

 

Samsung use advertising to release their new products such
as phones and tablets, they do this by broadcasting their products on T.V and
use social media too. The use of this so that their new products such as the
Samsung s8 and Note 8 can be notices by the public so they can buy it. The advantages
of advertisement give the chance for their product to be portrayed in a glamorous
and eye catching ways through the eyes of the customers, a good impression
automatically leads them buying the product which increases the product.
However, advertisements do have drawbacks, advertisements are set in different departments
such as printing advertising and commercial advertising. Commercial advertising
is risky because Samsung would have to pay a large sum of money to be televised
and promoted for their product but, if it isn’t promoted properly with enough
sales then they can make a loss. To help make their products more appealing to
the customers they use celebrity’s to portray their products as top quality
rated by popular people. Samsung also maintain social media advertisements as a
means of also advertising their products such as Twitter, Facebook and YouTube,
so more people know about their product release and information.

Advertising

 

 

Samsung is a very big business; they use different methods
of promotional mix such as direct marketing to promote their company. Samsung
use variety of direct marketing strategy to create awareness and bring in
customers. These can be things such as email marketing where they send emails
to individuals who potentially can buy their products such as people who are
looking to buy phones or tablets. The advantages of direct marketing allow you
to build good relationships with the customers as they have given them a specific
product their looking for and directly promote their products to people who
need them. On the other hand, direct marketing time consuming because Samsung
are promoting their product to specific people which takes time compared to generally
advertising their latest models to everyone. Another problem could be reports
of spam as people don’t like unwanted information and mails. Samsung have sent
a vast amount of direct marketing message, the use of this creates awareness to
everyone to a point where at least a portion of those people will be
interesting and may by the products. This can be justified by their success
over the years with high gross profits.    

Direct
marketing

Samsung requires promotional mix to promote their products targeted
for the specific audience. With promotional mix there are advantages of using
these factors to enable good relationship with the customers however there are
drawbacks to them as well. In this task I will be evaluating the advantages and
disadvantages of the promotional mix and how effective their plans are to
increase their sales and profit along with the justification for this.

D1- Evaluate
and justify the use of an appropriate promotional mix in relation to marketing
objectives for the selected organisation

 

Samsung providing physical evidence is important, this is
because the customers are paying high amount of money for their products so
they need some reassurance. When Customers buy online the money is transferred
however they need to be reassured that their money is been sent and has been a
successful purchase, this can be responses with their brand name allowing the
customer to recognize it’s the company replying back.  Letting them know this makes the customers
confident in buying products from the Samsung without any doubt and with good
public relations to promote their business. 

Physical
evidence

The process of their products need to be served to the
customers in a quality and class way. This is because it is part of their
service and what the customers have paid for therefore, postage and packaging
need to be done without any difficulties. When the process of delivering and
the quality of the display of packaging for the product is well then Samsung
are recognizable in providing good service and value for money for products
promoting their business due to good public relations.

Process

 

 

The people who work in the business are essential for
Samsung, they are the ones who work every day so Samsung require the best
workers to ensure they can promote their business and better productivity in order
to generate more sales and profit. They are important as selling the marketing
and selling the products to the customers as they are the ones who will be
doing these tasks and providing the service for customers.

People

Advertising the products for Samsung is very important for
promotion in the business the company must sell audience they thoughts and
quality of their products. An efficient and effective use of the advertisement
for products can bring a clear message a picture towards any targeted group of
audiences. Advertising is key as although their phones might be really good
such as the Samsung S8 without a good image it will be unpopular amongst the trend
of top quality phones out there.

Advertising
 

Samsung price range for their products is very important
for the sales generated for their company. The price range is dependent on
factors such as the branding and quality of the product. When the brand is good
and known they can afford to raise the price to produce more sales. Samsung
also have budget phones which are decent and respectable prices for their
product affordable for people who are on budget such as Samsung galaxy A5, they
can use promotional activities, direct marketing to target people with small
budgets. The quality on the other hand isn’t as good as premium phones such as
the S8 with high specs. A suitable but high price for the products generates
more profit as it opens up to a verity of people which promotes their business
and allows them to compete with other businesses.

Price

Samsung products is vitally important to help promote their
business and increase sales and profit for the company. Samsung’s products are
at the centre and main focus whether it maybe their phones, tablets and other
electronic customers and critics are always evaluating the products therefore,
the quality and image of the products should be perfect. With products to help
promote their business key factors should be put in place such as availability
of the products, warrantee branding and customer service. It allows Samsung’s
customers to have reassurance for their purchasing and will make them willing
to buy it without any doubts. Also branding helps to promote the business as
better brand promotes their products such as their phones to be the best in the
competitive market.

Product

For Samsung place is considered a very important aspect in
promoting the products. This is because it is like a variable, where the amount
of sales and profit Samsung makes for their products will be dependent on the
location they present their products in. Things such as the premium products,
Samsung galaxy s8 and note 8 are really expensive as it is so they need to
minimize the total expense to make it suitable for certain areas. This is
because certain areas can have a high amount of working class people which may
want to buy it but cannot due to price so a suitable price needs to be acquired
for difference places to keep promotional activities such as public relations
intact. The place also needs to be presentable and has basic services they so
they can get the best out of their sales, things such as shopping malls and
town centre to place their retail shops can be good places because high amount
of pedestrians which are more likely to buy products compared to suburb areas.   

Place

Samsung
promotion for marketing mix 

To accomplish this aim they have for their better future
they have objectives and missions they want to attain to achieve their overall
goal. In Samsung’s philosophy and goals, they want to improve the technology
and human resources. The reason for this is to allow customers with better
experience along with good workforce for higher productivity. Another goal is
to produce better products and services so they can maintain the best business
globally.

Samsung vision that they seek to achieve by 2020 is to
motivate the world and to mould the future. They basically want create a better
virtual experience for their customers using their own branded products and
technology.

Samsung’s
Aims and objectives                                                          

Samsung is a South Korean business company which is widely
known around the world for many of its tech products and services it provides
such as electronics and digital media devices. The company was first founded on
March 1st1938 by the founder Lee Byung-Chull, till now it Samsung
produces roughly around one fifth of South Korea’s overall exports.   

Samsung
 

In this task I will be explaining how promotion is
integrated in Samsung’s marketing mix and mentioning their aims and objectives
and how they seek to achieve these.

M1-Explain
how promotion is integrated with the rest of the marketing mix in a selected
organisation to achieve its marketing aims and objectives.

 

Samsung uses sponsorship to help society whilst creating
awareness about their products. By helping the society, they promote themselves
as a good respectable business. In Australia they have partnered with Life
Education where they are able to help younger children learn about technology
whilst letting people know about their products.

Sponsorship

Samsung uses branding to establish a strong brand, which
enables their products to have the economic status. Samsung use their brand to
create types of phones for everyone whether it is a budget phone to a high
quality phone each with their price range. Due to their branding they are able
to target audiences, such as their budget phones appealing towards younger
customers and premium build phones for serious customers who always buy Samsung
products. By using branding, they are able to market their products to a wide
range of people who prefer different things.

Branding

 

Samsung use advertising to release their new products such
as phones and tablets, they do this by broadcasting their products on T.V and
use social media too. To help make their products more appealing to the
customers they use celebrity’s to portray their products as top quality rated
by popular people. Samsung also maintain social media advertisements as a means
of also advertising their products such as Twitter, Facebook and YouTube, so
more people know about their product release and information.

Advertising

For Samsung which is a very big business, they also use
direct marketing to promote their company. Samsung use variety of direct
marketing strategy to create awareness and bring in customers. These can be
things such as email marketing where they send emails to individuals who
potentially can buy their products such as people who are looking to buy phones
or tablets. They also have holiday catalogues which provide sales on their
products so it can attract customers. They provide mails to customers who are specifically
targeted, it can be in a specific group such as their age or whether the person
is interested in phones and gadgets.

Direct
marketing

How
Samsung uses promotional mix

 

Apple uses sponsorship to be partnership with other
business, events and teams. This helps the events to be financial stable and
provided with certain costs and in return it helps to make people aware of
Apple products. Apple also sponsored football teams such as FC Bayern Munich
with perks. As a results their fans are aware of the Apple business and can
potentially by their products. 

Sponsorship

For apple branding is an important aspect of their business
they use their branding to bump up an average product made by the business and
increase it on exponential level due to their brand. Once their brand becomes
known people recognise it and fluctuates a high amount of people buying it.
This results to them increasing their price without any problems by the
customer which allows them to make more profit and increase their business even
more. They also use it to compete with other big businesses, as their products
are always compared with other brands.

Branding

For Apple advertising it is one of their most important
ways of promoting their business. A most common way is through the T.V
broadcasting, where they produce adverts to allow the public to see their
products. This allows their business to be popular amongst customers due to
everyday people watching T.V and making them remember their brand. Another
method they use is YouTube and social media, since everyday people are
constantly on it the trend of their company increase along with popularity.
They also can use celebrities in their advert to portray a positive aspect on
the Apple products into the minds of youths and adults who constantly use
social media.

Advertising

Direct marketing is a key essential thing for Apple when
trying to promote their business. Direct marketing allows Apple to promote
their business through emails and letters, this can be cheap and does not
require them to invest too resources much into it. Apple specifically use email
marketing as most common means of direct marketing, to promote their business.
Through this they target millions of potential people who are willing to buy
their product. The result allows the business to be acknowledged and encourages
people to buy products which increases their sales and profit.

Direct
marketing

How
Apple uses promotional mix

Branding is a method of confirming a business’s identity so
that customers recognise that it’s your brand. A strong brand represents the
quality of service and products the business provides and shoots up the prices
of this too allowing the business to make a lot of profit.

What
is branding?

Sponsorship is a type of advertising where the business
gives a sum of money to be related with an event. This can be things such as
charitable events, sport teams, tournaments and community events. The main
purpose of this is to create awareness of their business as large numbers if
people gather at these types of events.

What
is sponsorship

Direct marketing is a type of advertising in which physical
marketing materials is given to the target audience provided by the business.
This can be in the shape of emails, through telephone, and mails and leaflets
posted to peoples households.

What
is Direct marketing?

Advertising is the procedure of making a business known by the public by getting their
attention using multiple methods such as media, leaflets, posters and T.V
broadcasting. The purpose of doing this is so the business is able to have
customers that will buy their products and services so they can make profit and
become successful.

What
is Advertising?

Promotional mix is known as one of 4 Ps of the marketing
mix. It is made up of advertising, public relations, personal selling, and
sales promotion. It is regarded as all the customs of communication that a business
uses to establish meaning for its product and service, as well as a way to sway
their focused customers to buy their products.  

What is Promotional mix?

In this task
I will be describing the range of promotional methods used by two selected
businesses, Apple and Samsung. 

P1-
Describe the promotional mix used by two selected organisations for a selected
product/service

Creative
product promotion