Samsung uses sponsorship to help society whilst creatingawareness about their products.
By helping the society, they promote themselvesas a good respectable business. In Australia they have partnered with LifeEducation where they are able to help younger children learn about technologywhilst letting people know about their products. SponsorshipSamsung uses branding to establish a strong brand, whichenables their products to have the economic status. Samsung use their brand tocreate types of phones for everyone whether it is a budget phone to a highquality phone each with their price range. Due to their branding they are ableto target audiences, such as their budget phones appealing towards youngercustomers and premium build phones for serious customers who always buy Samsungproducts. By using branding, they are able to market their products to a widerange of people who prefer different things.Branding Samsung use advertising to release their new products suchas phones and tablets, they do this by broadcasting their products on T.
V anduse social media too. The use of this so that their new products such as theSamsung s8 and Note 8 can be notices by the public so they can buy it. The advantagesof advertisement give the chance for their product to be portrayed in a glamorousand eye catching ways through the eyes of the customers, a good impressionautomatically leads them buying the product which increases the product.However, advertisements do have drawbacks, advertisements are set in different departmentssuch as printing advertising and commercial advertising.
Commercial advertisingis risky because Samsung would have to pay a large sum of money to be televisedand promoted for their product but, if it isn’t promoted properly with enoughsales then they can make a loss. To help make their products more appealing tothe customers they use celebrity’s to portray their products as top qualityrated by popular people. Samsung also maintain social media advertisements as ameans of also advertising their products such as Twitter, Facebook and YouTube,so more people know about their product release and information.
Advertising Samsung is a very big business; they use different methodsof promotional mix such as direct marketing to promote their company. Samsunguse variety of direct marketing strategy to create awareness and bring incustomers. These can be things such as email marketing where they send emailsto individuals who potentially can buy their products such as people who arelooking to buy phones or tablets. The advantages of direct marketing allow youto build good relationships with the customers as they have given them a specificproduct their looking for and directly promote their products to people whoneed them.
On the other hand, direct marketing time consuming because Samsungare promoting their product to specific people which takes time compared to generallyadvertising their latest models to everyone. Another problem could be reportsof spam as people don’t like unwanted information and mails. Samsung have senta vast amount of direct marketing message, the use of this creates awareness toeveryone to a point where at least a portion of those people will beinteresting and may by the products.
This can be justified by their successover the years with high gross profits. Directmarketing Samsung requires promotional mix to promote their products targetedfor the specific audience. With promotional mix there are advantages of usingthese factors to enable good relationship with the customers however there aredrawbacks to them as well. In this task I will be evaluating the advantages anddisadvantages of the promotional mix and how effective their plans are toincrease their sales and profit along with the justification for this.D1- Evaluateand justify the use of an appropriate promotional mix in relation to marketingobjectives for the selected organisation Samsung providing physical evidence is important, this isbecause the customers are paying high amount of money for their products sothey need some reassurance. When Customers buy online the money is transferredhowever they need to be reassured that their money is been sent and has been asuccessful purchase, this can be responses with their brand name allowing thecustomer to recognize it’s the company replying back. Letting them know this makes the customersconfident in buying products from the Samsung without any doubt and with goodpublic relations to promote their business. Physicalevidence The process of their products need to be served to thecustomers in a quality and class way.
This is because it is part of theirservice and what the customers have paid for therefore, postage and packagingneed to be done without any difficulties. When the process of delivering andthe quality of the display of packaging for the product is well then Samsungare recognizable in providing good service and value for money for productspromoting their business due to good public relations. Process The people who work in the business are essential forSamsung, they are the ones who work every day so Samsung require the bestworkers to ensure they can promote their business and better productivity in orderto generate more sales and profit. They are important as selling the marketingand selling the products to the customers as they are the ones who will bedoing these tasks and providing the service for customers. PeopleAdvertising the products for Samsung is very important forpromotion in the business the company must sell audience they thoughts andquality of their products. An efficient and effective use of the advertisementfor products can bring a clear message a picture towards any targeted group ofaudiences. Advertising is key as although their phones might be really goodsuch as the Samsung S8 without a good image it will be unpopular amongst the trendof top quality phones out there. Advertising Samsung price range for their products is very importantfor the sales generated for their company.
The price range is dependent onfactors such as the branding and quality of the product. When the brand is goodand known they can afford to raise the price to produce more sales. Samsungalso have budget phones which are decent and respectable prices for theirproduct affordable for people who are on budget such as Samsung galaxy A5, theycan use promotional activities, direct marketing to target people with smallbudgets. The quality on the other hand isn’t as good as premium phones such asthe S8 with high specs. A suitable but high price for the products generatesmore profit as it opens up to a verity of people which promotes their businessand allows them to compete with other businesses. Price Samsung products is vitally important to help promote theirbusiness and increase sales and profit for the company.
Samsung’s products areat the centre and main focus whether it maybe their phones, tablets and otherelectronic customers and critics are always evaluating the products therefore,the quality and image of the products should be perfect. With products to helppromote their business key factors should be put in place such as availabilityof the products, warrantee branding and customer service. It allows Samsung’scustomers to have reassurance for their purchasing and will make them willingto buy it without any doubts. Also branding helps to promote the business asbetter brand promotes their products such as their phones to be the best in thecompetitive market.
ProductFor Samsung place is considered a very important aspect inpromoting the products. This is because it is like a variable, where the amountof sales and profit Samsung makes for their products will be dependent on thelocation they present their products in. Things such as the premium products,Samsung galaxy s8 and note 8 are really expensive as it is so they need tominimize the total expense to make it suitable for certain areas. This isbecause certain areas can have a high amount of working class people which maywant to buy it but cannot due to price so a suitable price needs to be acquiredfor difference places to keep promotional activities such as public relationsintact. The place also needs to be presentable and has basic services they sothey can get the best out of their sales, things such as shopping malls andtown centre to place their retail shops can be good places because high amountof pedestrians which are more likely to buy products compared to suburb areas. Place Samsungpromotion for marketing mix To accomplish this aim they have for their better futurethey have objectives and missions they want to attain to achieve their overallgoal. In Samsung’s philosophy and goals, they want to improve the technologyand human resources.
The reason for this is to allow customers with betterexperience along with good workforce for higher productivity. Another goal isto produce better products and services so they can maintain the best businessglobally. Samsung vision that they seek to achieve by 2020 is tomotivate the world and to mould the future. They basically want create a bettervirtual experience for their customers using their own branded products andtechnology. Samsung’sAims and objectives Samsung is a South Korean business company which is widelyknown around the world for many of its tech products and services it providessuch as electronics and digital media devices.
The company was first founded onMarch 1st1938 by the founder Lee Byung-Chull, till now it Samsungproduces roughly around one fifth of South Korea’s overall exports. Samsung In this task I will be explaining how promotion isintegrated in Samsung’s marketing mix and mentioning their aims and objectivesand how they seek to achieve these. M1-Explainhow promotion is integrated with the rest of the marketing mix in a selectedorganisation to achieve its marketing aims and objectives. Samsung uses sponsorship to help society whilst creatingawareness about their products. By helping the society, they promote themselvesas a good respectable business. In Australia they have partnered with LifeEducation where they are able to help younger children learn about technologywhilst letting people know about their products. SponsorshipSamsung uses branding to establish a strong brand, whichenables their products to have the economic status. Samsung use their brand tocreate types of phones for everyone whether it is a budget phone to a highquality phone each with their price range.
Due to their branding they are ableto target audiences, such as their budget phones appealing towards youngercustomers and premium build phones for serious customers who always buy Samsungproducts. By using branding, they are able to market their products to a widerange of people who prefer different things.Branding Samsung use advertising to release their new products suchas phones and tablets, they do this by broadcasting their products on T.V anduse social media too. To help make their products more appealing to thecustomers they use celebrity’s to portray their products as top quality ratedby popular people. Samsung also maintain social media advertisements as a meansof also advertising their products such as Twitter, Facebook and YouTube, somore people know about their product release and information. AdvertisingFor Samsung which is a very big business, they also usedirect marketing to promote their company.
Samsung use variety of directmarketing strategy to create awareness and bring in customers. These can bethings such as email marketing where they send emails to individuals whopotentially can buy their products such as people who are looking to buy phonesor tablets. They also have holiday catalogues which provide sales on theirproducts so it can attract customers. They provide mails to customers who are specificallytargeted, it can be in a specific group such as their age or whether the personis interested in phones and gadgets. Directmarketing HowSamsung uses promotional mix Apple uses sponsorship to be partnership with otherbusiness, events and teams. This helps the events to be financial stable andprovided with certain costs and in return it helps to make people aware ofApple products. Apple also sponsored football teams such as FC Bayern Munichwith perks.
As a results their fans are aware of the Apple business and canpotentially by their products. SponsorshipFor apple branding is an important aspect of their businessthey use their branding to bump up an average product made by the business andincrease it on exponential level due to their brand. Once their brand becomesknown people recognise it and fluctuates a high amount of people buying it.This results to them increasing their price without any problems by thecustomer which allows them to make more profit and increase their business evenmore.
They also use it to compete with other big businesses, as their productsare always compared with other brands. BrandingFor Apple advertising it is one of their most importantways of promoting their business. A most common way is through the T.Vbroadcasting, where they produce adverts to allow the public to see theirproducts. This allows their business to be popular amongst customers due toeveryday people watching T.V and making them remember their brand. Anothermethod they use is YouTube and social media, since everyday people areconstantly on it the trend of their company increase along with popularity.They also can use celebrities in their advert to portray a positive aspect onthe Apple products into the minds of youths and adults who constantly usesocial media.
AdvertisingDirect marketing is a key essential thing for Apple whentrying to promote their business. Direct marketing allows Apple to promotetheir business through emails and letters, this can be cheap and does notrequire them to invest too resources much into it. Apple specifically use emailmarketing as most common means of direct marketing, to promote their business.Through this they target millions of potential people who are willing to buytheir product. The result allows the business to be acknowledged and encouragespeople to buy products which increases their sales and profit.DirectmarketingHowApple uses promotional mix Branding is a method of confirming a business’s identity sothat customers recognise that it’s your brand.
A strong brand represents thequality of service and products the business provides and shoots up the pricesof this too allowing the business to make a lot of profit. Whatis branding? Sponsorship is a type of advertising where the businessgives a sum of money to be related with an event. This can be things such ascharitable events, sport teams, tournaments and community events.
The mainpurpose of this is to create awareness of their business as large numbers ifpeople gather at these types of events. Whatis sponsorship Direct marketing is a type of advertising in which physicalmarketing materials is given to the target audience provided by the business.This can be in the shape of emails, through telephone, and mails and leafletsposted to peoples households.Whatis Direct marketing?Advertising is the procedure of making a business known by the public by getting theirattention using multiple methods such as media, leaflets, posters and T.Vbroadcasting.
The purpose of doing this is so the business is able to havecustomers that will buy their products and services so they can make profit andbecome successful.Whatis Advertising?Promotional mix is known as one of 4 Ps of the marketingmix. It is made up of advertising, public relations, personal selling, andsales promotion. It is regarded as all the customs of communication that a businessuses to establish meaning for its product and service, as well as a way to swaytheir focused customers to buy their products.
What is Promotional mix?In this taskI will be describing the range of promotional methods used by two selectedbusinesses, Apple and Samsung. P1-Describe the promotional mix used by two selected organisations for a selectedproduct/service Creativeproduct promotion