Similarly, website that focusesonly on links for generating search engine traffic does not provide any contentat all. These sites may rack up fairly high traffic scores and so forth, butthey do not qualify for AdSense. One of the best and simpleststrategies is to include at least 30 to 40 articles on your website and write500 to 650 words in your article. Writing these articles, yourself may be adaunting task. However, the good news is that there are considerable websitesthat offer articles for free, and plenty of professional writing resources whocan not only write high-quality material for you but can especially optimizethat material to work well with search engines and the “qualification”processes for systems like AdSense. NoteGoogle updates the AdSensepolicies regularly and you should read them before you submit your applicationto ensure a high possibility of getting your AdSense account approved. You canread the Google AdSense policies. What Is Google Smart Pricing?Google Smart Pricing system isdesigned to help AdWords advertisers to improve their return on investment(ROI).
Google smart pricing system is basically a system that will adjustcontextual click costs for AdWords advertisers automatically based on a set ofvalues. Google does not disclose much about the values it uses for its smartpricing system. The mechanism of smart pricing system remains largelyundisclosed.
However, Google has revealedthe factors that it uses to price an ad. These factors are as follows:• The advertiser’s bid• The quality of the ads• The other ads competing for space• The start or end of an ad campaign• Other advertiser fluctuationsGoogle will also take intoaccount the following factors when it determines the price of an ad: • The keywords or concepts that trigger the ad• The type of site on which the ad was served and clicked• Conversion rate of advertiser AdWords advertisingcampaignGoogle recognizes that clicksfrom its content network have different values. It constantly analyzes theorigin of a click. The more relevant of the site which the ad was served andclicked to the AdSense ad, the more value it is for a click.Google provides a tool that cantrack a conversion with a contextual click. Every time an AdSense ad isclicked, Google will place a conversion tracking cookie on a user’s computer.The conversion tracking cookie will be stored on the user’s computer for 30days.
It is used to track a conversion for Advertisers. Google Smart pricing systemwill use the information it gathers to make the price adjustment for an ad.When the click generated from its contextual network is less likely to turninto business for advertisers, the smart pricing system will reduce the priceadvertiser pays for that click.
Click Fraud War – AdSense Publishers Armed Yourselfwith the Right ToolsMajor PPC companies such asGoogle and Yahoo declined to quantify the scope of click fraud. However, someestimate click fraud range from a few percent to more than twenty percent.Click fraud occurs when a person, automated script, or computer programimitates a legitimate user of a web browser clicking on an ad. These clicks aredone for the purpose of either to drain competitor’s marketing budget orgenerate advertising income.Who Commits Click Fraud?• Business Competitors: Competitors of a business tryingto drain opponent’s pay per click (PPC) marketing budget by clicking on theirPPC ads deliberately. They may click themselves, have friends or employeesclick or use software to click the ads.
Advertiser’s PPC ad will automaticallystop showing on the ads listing if the daily budget of PPC campaign is set.Competitors can then bid at a lower price for the same position. • Web Publishers: Many web publishers are making money byshowing ads syndicated by PPC companies such as Google, Overture, Yahoo andetc. They earn money from clicks on these ads. Some publishers fraudulentlygenerate clicks on their own ads in order to make money or make more moneyquickly.
• Networks of Clickers: There are few networks of clickersorganized by fraudsters to click PPC ads. In these networks, each member isasked to click on other member’s PPC ad in return for other members to click onhis ad. • Bad People: Plain old mean people know that they caneasily drive advertiser’s marketing budget to the roof or kick publishers outof the PPC advertising business by clicking on their PPC ads deliberately andfrequently. PPC companies such as Googleand Yahoo do not tolerate click fraud and they have sophisticated anti-clickfraud systems in place to fight click fraud. These systems will monitorincoming clicks and then discard fake clicks. However, these systems relied onunrevealed artificial intelligent click fraud patterns are far from perfect andsometimes not effective. Besides, the current systems provide no protection forthe publishers.
These systems do not alert the publishers to click fraudactivities happened on their websites. Publishers could easily be banned fromthe PPC advertising program for click fraud activities which they did notcommit.How Do Publishers Monitor and Stop Click Fraud?To prevent click fraud andprotect your AdSense business, you should install a more sophisticated AdSensetracking tool on your website. You should constantly monitor your AdSense siteusing AdSense tracking tool in conjunction with Google AdSense channel.
These advanced tracking toolswill give you extra tracking information and features which are not provided byAdSense Channel. This information and features include: • Which Ad has been clicked• The details of PPC Ads • The time and origins of each click.• The browsing history of each IP on your site• Alert you and stop multiple clicks from the same IP• Block certain IP from click on your AdSense AdsWith a more complex trackingtool installed on your website, it would be easier for you to spot any unusualclick activities on your websites. Once you have discovered unusual activitieson your AdSense site, you can alert PPC companies about these activitiesimmediately and let them investigate the problem.
This will provide yourAdSense business minimum protection against click fraud.