Simplicity is the ultimate sophistication.” ~Leonardo DaVinci”During 2017, the financial services industry went through structural changes and looked to invest in technologies driving digital transformation. The key driver was to adopt new operating models with a goal of achieving greater efficiency and competitiveness. Banks and Capital markets were looking to deepen their engagement with the Fintech ecosystem and, digital transformation was a standard boardroom talk in the financial services industry. As technology upgrade cycles continued to shorten due to new advancements in technology, financial services firms were looking for opportunities to retire their legacy systems. Read more on the trends from 2017’s Deloitte Industry Outlook.2018 and BeyondLooking at this year’s Deloitte banking and securities industry outlook, we see several trends for the coming months. The financial services industry is dealing with multiple challenges tied to regulations, legacy systems, new disruptive models and emerging technology, new competition, and changing customer demands, all with a goal of achieving sustainable growth and gaining that competitive edge.Taking a deeper dive into Deloitte’s industry Outlook, we found out that the banking industry needs to examine these six macro themes to meet their long-term goals with short-term performance measures:Customer centricityRegulatory recalibrationTechnology managementMitigating cyber riskFintechs and big techsReimagining the workforceKey Insights for Banking and Securities Industry 2018 and Beyond – dinCloudDigital Transformation for the Financial Services IndustryTo take these challenges head-on, the financial services industry needs to look towards technologies such as Cloud services, which have the potential to transform the banking and securities industry. For this blog, we will focus on the three main challenges that cloud solutions can solve: Security, Cost Savings and Efficiency.SecurityA recent Accenture report found out that financial services firms are facing a large number of security breaches. The report stated that a firm faces an average of 85 targeted breach attempts a year, a third of which will be successful.The financial services industry can leverage a hosted private cloud solution as it meets the regulatory and security requirements of the industry, from GLBA to many other industry-specific regulations.By migrating their IT infrastructure to the cloud, financial institutions gain access to hosted tier 3+ virtual private data centers that meet SSAE 16 auditing standards and ensure the highest level of security. A cloud solution is more secure than on-prem, as it enables IP filtering, dedicated firewalls and provides dedicated resources to continually monitor and update their platform against malicious threats. With a hosted private cloud solution you’re just not paying for space, but also get to work with the brightest cyber-security minds.