Social media is playing a massive role in our lives, and proving to have a dramatic effect on society. The accessibility of social media has increased vastly. Platforms such as Twitter, Instagram, Facebook and YouTube is just one click of a button on our phones and tablets. The constant need to update our statuses and post ‘selfies’ is becoming an addiction to its users. It seems that there is endless competition on social media for acceptance which in this case is a ‘like’. You rarely see people sharing negative aspects of their lives. I believe that this poses life as we know it, which is not a picture of an ideolic life that people want to portray. Its disheartening that people base the number of likes that they recieve on a picture as acceptance in our society which then goes on to play a massive role on how much self esteem they have. Life can be enjoyed without having to immediately inform ‘followers’ or friends on what you’re doing at that specific moment. People have to begin to realise that they can survive without this dull routine. Whilst we scroll through social media, we are presented with different men and women with great looks and perfect bodies. The media has endless pictures of people portraying an ideal body image when this is not the realistic expectation. Many images seen on these social media platforms have been edited and presented in a way for them to be accepted in modern society. This has a negative effect on the younger, most vulnerable generation where they begin questioning their appearance. This then resulting in a lack of confidence and in most cases causes mental disorders, due to the constant need of striving for the stereotypical ‘perfect’ body that the media constantly publicizes. Many young male and female teens are teased based on their body image by bullies who have been brainwashed by the media into thinking that their appearance isn’t acceptable. These images on social media are poisoning the younger generation into thinking that their body isn’t good enough to fit in with society. Dr Phillippa Dietrichs, a senior researcher fellow at the University of West of England’s Centre for Appearance says (1)”The more time spent on Facebook, the more likely people are to self objectify themselves”. This meaning, that the younger generation are constantly posting pictures of themselves wanting people to comment on how they look. It’s as if they need people to compliment them so they can feel like these perfect men and women they see on social media sites. Society has to realise there is no such thing as the ‘perfect’ body. We have to stop comparing ourselves to the images of the models we see on social media and learn to accept ourselves for who we are.Social interaction is the purest form of human communication. We get a great understanding of the person’s facial expressions and body language from talking face to face. This form of communication can now be easily avoided with the use of technology. Interacting with other people socially has many beneficial properties. Building social connections can increase your level of happiness and can improve your overall mental health. The US National Institutes Of Health says (2)”An active and socially integrated lifestyle in late life protects against dementia and AD.” Having evidence that social interaction is proven to be health beneficial should be advertised far more. As technology develops, so does our species. Society is beginning to develop this unsociable attitude towards one another. This is down to our advanced level of technology. Social interaction is so easily avoided nowadays with the use of phone calls, texts and emails. Although this is a faster form of communication, it takes away the reality of human interaction. The new generation are being brought up in amongst all of this new technology which is stripping away their ability to interact with other people. Its causing young people to stay inside, leading to a lack of exercise. They have no motivation to be active as they have a variety of things to do with technology. If this continues it will result in a lack of social skills, personality disorder and depression. The minds of the younger generations today are being occupied with ipads and cell phones instead of toys given to them by their parents. This is all down to their parents, as their minds have already been corrupted with the media that they are now enforcing upon their children. An article on Harvard Business Review says that (3) “Over 25% of 2-5 year olds and over 40% of 6-8 year olds use the Internet”.This shows how easily young people are dragged into using the internet, and how they cannot escape it. Parents need to teach their kids what life was like before we lived life in front of a screen. We should not be introducing young children to technology and exposing them to media at such a delicate age. Technology is not for everyone. Some older generations may not find it as easy to adjust to this new method of communication as they have been brought up without the use of advanced technology. Throughout the many years of technology advancing many elderly people become isolated as they are outnumbered by the many people that use technology on the daily. This may make them feel forced to engage in this trend so they’re not classed as an outcast. Through their efforts of doing so they may not be as successful as they hoped. Spending time with family and friends in their younger days actually involved human interaction. This is no longer the case, as a nice social gathering is now taken over by phones, ipads, laptops and many more . Due to technology taking over the younger generations ability to socialize properly, the older generation is now at a huge loss as they are not as familiar with all of these new gadgets. They may feel inclined to learn the ropes of technology to be able to stay in contact with their family, as keeping in contact and catching up has changed from meeting up for a coffee to a phone call or a text. An article on the BBC News website says (4) “according to the US Pew Internet research centre, 77% of older people would need someone to help walk them through the process of setting up a new device”. This proves that the older generation take longer to understand how to operate these gadgets. By them having to learn this may be time consuming as their minds may work slower than others, this may cause unnecessary stress and frustration. To conclude my argument, it has been scientifically proven that the media has numerous negative effects on society. As soon as technology was invented the public were immediately interested in exploring its properties. With most of the world already exposed to technology, it is almost impossible to become disconnected. Society needs to set technology aside and make a human interactions or else the future generations will never feel the need to be socially active. Society needs to look up from their screens once in awhile and to face reality.