Sony: From the team point of view, Patenting could be beneficial for Sony. Sony was into a big loss and to overcome the loss, Sony start to dismiss employees, sells unprofitable business lines and all in all company is adapting to the new environment but it looks it’s not enough as said by Mitsushige Akino of lichiyoshi investments in Tokyo. So Sony Company has to innovate a new technology and patent it then the company can sell the patent and make money out of it without giving a license to another. However, if any company, organization do not want to sell patent than they can sell their license to certain period of time then it can be beneficial in creating favorable negotiation terms in future. It can reduce the risk of legal cost to the company.
The patent also increases the confidence of a company that they are not intruding the invention of other companies. Patent also beneficial in the marketing of the products. It indicates high quality, technically advanced products in the research and development division of the company. Moreover, if a company with no patent have no longer time span in market, because competitors might try to steal or copy your idea if a business running successfully and a company do not have protection of patent on invention. If Sony wants to make more and more profit then they should definitely use patent their new inventions. Although patent protection is beneficial in many ways, there are several drawbacks of patent protection. The patent infringement is enforceable by the company itself, it means that if someone infringes the patent idea, the company has to invest more in terms of time and money to rectify the situation.
In addition to it, the patent laws are very specific; therefore, it is not very difficult to design similar products be the competing companies. The above are the few cases for Sony Company to look into and with these Sony can make a profit depending on the invention they make. Bigpoint: It is a gaming organization, which is more focused on the development of online games. It is making huge profits due to alliance with several companies. The company is making high profits as its games are played by millions of users across the globe.
However the company has to operate in scrutiny with other companies and freelancers; therefore, copyright is the most frequently used option to protect idea from being stolen, or used without permission rather than patent in the field of online gaming sector. Copyright refers to the legal right of the owner of intellectual property. In simpler terms, copyright is the right to copy. This means that the original creator of a product and anyone he gives authorization to are the only ones with the exclusive right to reproduce the work. Copyright law gives creators of original material, the exclusive right to further develop them for a given amount of time, at which point the copyrighted item becomes public domain. When someone creates a product that is viewed as original and that required significant mental activity to create, this product becomes intellectual property that must be protected from unauthorized duplication. Examples of unique creations include computer software, art, poetry, graphic designs, musical lyrics and compositions, novels, film, original architectural designs, website content, etc.
One safeguard that can be used to protect an original creation is copyright. Bigpoint should have copyrights off all the games they release as this would help them to protect their new games from intellectual property. CONCLUSTION- Patenting should be beneficial for sony to enhance the business and to overcome the previous losses .
However to make the technology patent sony need to search the patent markeing.By patent sony will able to increase the market share. They can give licence to their compitiors to make money. For the companies like Bigpoint which is into online gaming portal, copyrights are used rather than patenting.