The innovation this joint venture should go through isOpen innovation because SWR will not only be relying on their own internalknowledge and sources but use Citymapper to drive this innovation process.However due to the risk of not having control over external resources it mayalter the purpose of innovation.
Therefore, if SWR were to mix processes of innovationstogether it will allow them to have a less chance of risk. The motivation for the innovation comes from SWR needingto update their product and service offering. Commuters and everyday trainusers will be benefiting from these as it will allow them to have a betterexperience on the service. Therefore, a partnership with Citymapper will allowthem to provide the opportunity for its users to board the train depending onvolume of carriage.This current market is ready for an innovative idea likethis, because overcrowding on certain carriages are becoming a real problem. Ifthis idea was to pivot then what is the mind-set of its customers after theoriginal innovation- what went wrong, how could it be improved and positioned.Who will the new target be and what are their needs. Thus, following thisprocess will allow the operations to always be competing in the market byproviding new and advanced technological changes or ideas these will be onmedium term (1-3 years).
This shows aspects of Lean innovation as you are notstarting a new idea without the help of the previous feedback. This shows ourcustomers that they are valued and engaged with and so the innovative ideashould be trusted (Please see model below). We intend to commercialise our on-board sensors, byforming an industry alliance of top transportation companies who will split thedevelopment costs during a field test period. We will then use those companiesas reference accounts as we introduce the proven product through logisticsproviders. In order toprove on the application what we’ve proven in the innovation idea, we arejoining leading transportation and logistics companies into an industryalliance to test the product. Citymapper will provide routes, prices andavailability of space on carriages.
allowing us to measure the rate of peopleusing the SWR in the trial period. This willallow us to leverage the database product with established third-party logisticsproviders who already have established relationships with transportationcompanies. We are seeking wherever possible to minimise dilution byleveraging government funding as it will be used to finish prototypes and fundsales call activities with customers. This investment shares many of thequalities of a venture capital investment: We are introducing new proprietary technology with significant addedvalue.