The media has a significant influence on our personalperceptions of beauty, leading to a decrease in self-esteem and a largeincrease in eating disorders and anorexia, as well as a rise in demand forcosmetic surgery. It has a profound impact on us as a society, despite notbeing able to recognise how and when it does, it has a thorough effect on manywomen and the way that they perceive themselves and their bodies. However, itcould be argued that in recent years, body image has also had a significantimpact on males and the way that they visualise a ‘real man’s’ body, withexperts suggesting that 40% of binge eaters and a quarter of anorexia andbulimia sufferers are male – compared with 10% a decade ago. Along with therise in so-called “manorexia” is the body dysmorphic condition of”bigorexia” – men who become more muscle-bound in their obsessivepursuit of the perfect six-pack body. As a young member of the society, I amprofoundly influenced by this debate and I would like to investigate theevidence within this issue further.