The discussion regarding location can be traced backto the 1960s, especially in relation to Vernon´s product cycle model and therole of the US´s foreign direct investment (Cantwell, 2009). With the rise of the eclecticparadigm, that assumed that companies would not engage in FDI when internaltransactions carried lower costs (Investopedia, LLC., 2018), the interest inlocation decreased, as companies began to focus their attention on issues at amicro-level (i.e. the internal organisation of the company) instead of at amacro-level (i.
e. international trade and the country´s balance of payments) (Cantwell, 2009) . It was thanks toJohn Dunning´s (1988) paperTheEclectic Paradigm of International Production: A Restatement and Some PossibleExtensions that the location discussing reached a major turningpoint. Since that moment onwards, a lot of literature has emerged thatapproaches the location discussion through different discipline perspectives:Phycology, through location decision-making (i.e.
Buckley, Devinney, & Louviere, 2007) or locational behaviour (i.e. Stam& Mueller, 2006); Statistics, through location choice, (i.e. Saaty, 2008,or Li & She, 2010); Geography, through corporategeography (i.
e. Hagström, 1990 or Krugman, 1998); or Management, throughlogistics management (i.e. (Stock & Lambert, 2001),amongst others.
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Despite the abundance of existingliterature in the international business field, there is hardly any researchthat focuses specifically in entertainment businesses, area to which Cirque duSoleil belongs to. In an attempt to reduce que existing gap that currentlyexists in relation to location decision-making applied to the entertainmentsector, this dissertation attempts to do the folowing: first, adapt an existingframework with regards to the factors that affect location decisions in orderto create a new framework that can be used by other entertainment companieswhen selecting a location in which to establish their future show; second, usethis proposed framework and apply the criteria to a specific location selectedby Cirque du Soleil in order to find the reasons why some locations have beenmore successful than others.
