The enforced by a particular authority. 2.1 Persuasive

The first replications style can be saw back to the ancient times. Ancient rhetoric and poetics, which are reflected to be the precursors of stylistics, preserved style as a precise approach to expression, the appropriate embellishment of assumed. However, as stated by (Zhukovska, 2010) that stylistic is a branch of linguistics which investigates the entire system of expressive resources available in a particular language. It is a comparatively fresh linguistic discipline.  According to (Clark, 1996), there are three keys aspects of stylistic; 1) the use of linguistics (the study of language) to approach literary texts; 2) the discussion of texts according to objective criteria rather than according to purely subjective and impressionistic values; and 3) an emphasis on the aesthetic properties of language (for example, the way rhyme can give pleasure). The word “stylistic” was originally shown in the Oxford English Dictionary only in 1882, meaning the science of literary style, the study of stylistic features.

There is so many definitions of language because it has various studies. Language is a purely human and non-instinctive method of communicating ideas, emotions, and desires by means of a system of voluntarily produced symbols (Sapir, 1921). In our life, language is generally as means of communication, and communication almost always takes place within some sorts of social context. Language is essentially a means of communication tool among the members of a society (Ha, 2008). Thus, an effective communication requires an understanding and recognition of the connections between a language and the people who use it. According to the philosophy expressed in the myths and religions of many peoples, language is the source of human life and power (Fromkin, Rodman, & Hyams, 1976).  Knowing the sound system of a language includes more than knowing the inventory of sounds (Fromkin et al., 1976). It means also knowing which sounds may start a word, end a word, and follow each other in the communication process. Moreover, Amberg & Vause, (1992) stated that language is a rule-based system of signs. It means that language is rule-based usually makes people think of other kinds of situations where rules are enforced by a particular authority. 

2.1  Persuasive Language

A persuasive communication employs persuasive techniques to catch consumer’s interests (Kenechukwu, Asemah, & Edegoh, 2013). People will react to the same speech differently and make decisions on how to spend their available resources on consumption related items. Etymologically, the term persuasive communication consists of two words, namely communication and persuasion. Persuasive language refers to a persuasive type of marketing communication designed to win converts who are lured to patronize the goods, services or ideas advertised. (Perloff, 2002) said that persuasion language is a conscious attempt by one individual to change the attitudes, beliefs, or behavior of another individual or group of individuals through the transmission of some message.

Some studies have found that persuasion involves some different neural activities than cognition related to cognition does (Remley, 2017). Persuasion is a topic which has been recorded as attracting scholarly attention since the time of Aristotle. More than it, although it has received a wide variety of definitions over the years, (Parret, 1991) define persuasion as the process of inducing a voluntary change in someone’s  attitudes, beliefs or behavior through the transmission of a message. Persuasive language is involved in most of the communication to share the speaker attitude, feelings, belief and behavior. Blankenship (1992) stated that persuasion have been developed to explain the attitude changes that occur when people have been exposed to counter-attitudinal messages. As we see, persuasion involves the persuader’s awareness that he or she is trying to influence someone else. It also requires that the listeners make a conscious or unconscious decision to change his mind about something.

2.2  Street Charity Collector

Street charity collector is someone who the profession is earning the income or charity derived from society pass on the public road for social or educational needs. Popular definitions of charity focus on the “poor” in society, but a broader definition defines charity as “a gift to the general public use which extends to the poor as well as to the rich (Bourgeois, 2008). The purpose of the activities of these charities is to earn money that is mostly used for development costs such as mosques, foundation buildings, orphanages and other social purposes. These charity advocates are conducted directly on the sides of highways near urban areas by using the language to influence the society pass on the road