Nowadays films are very expensive to produce. You need a producer, cast, crew, cameras, sfx, locations etc. All of these cost a substantial amount of money. To get a film certified alone it can cost a company anything between £800 and £1100 and this is compulsory. Films aren’t only made for the enjoyment of the audience; it is a money hungry business. They are there to make a profit and a big film= big money. But for a company to make a big profit it needs to make nearly two and a half times its production cost because little things, which help the production of the film, amount up to big prices.
For example: if a film costs £1000 for just one alone film print and it wants to send a copy out to 204 cinemas it needs at least £24000 for it to go out for people to even see the film. That is without all the other expensive on top of making the film. It all comes down to whether the film hits the big time at the box office. If a film flops, it not only looses some respect and admiration of the cast or crew, it looses a lot of money in the long run and if they have a loss instead of profit they go into major debt which may cause them to abandon future film prospects as they didn’t come up with the subsequent fee in last time.
Before 1946 there were a total of 1,460 million visits to the cinema. This was before television when the numbers severely dropped when the new invention of the video and videos could be rented only a few months after release at the cinema and this meant people would prefer to wait and enjoy film in the comfort of their own homes. Before there were over 54 million visits to the cinema per year and during the 80’s it dropped to only one visit. The film industry needed a big pick up to increase the number of people attending cinemas so that the company and film may keep on producing films.
But nowadays the numbers have risen again and nearly trebled to nearly 143 million. You would have believed that with the more and more DVD and videos sales the numbers would dramatically decrease once again as well as the more pirate video sales that have came apparent over the last few year would make less people come as they can see the films maybe not even out in British cinema yet at home for the same price. But in fact it has simulated more interest to visit the cinema on a regular basis. There are a number of different reasons for this huge increase.
One would be the arrival of the multiplex. The first multiplex arrived in Britain in a town with previously no cinema called Milton Keynes. Now there are over 1700 screens across the UK. One multiplex in Birmingham (the Warner Village cinema in StarCity) boasts an amazing 30 screens and is situated out of town with good access to a road. This means you need access to a car or another form of transport to get there. This can affect the type of audience they may attract. With the many screens they attract a huge variety of people from different ages to different cultures.
A person knows that if they attend that cinema with no clue at what is showing they will know that there will be at least one film that they will enjoy watching. The cost to run the multiplex is comparatively small. This is due to shared box offices, projection rooms and kiosks. Yet they still tend to charge relatively high prices and have a large intake as they often tell you that you cannot take in food or drink purchased off the grounds! These multiplexes are mainly based towards the mainstream Hollywood movies, produced by well know production companies and that have been hyped up by the media.
They sometimes decide to show films for the minority groups. For example in Birmingham at the Warner Village they show a range of ‘Bollywood’ movies to appeal to the increasing number of Asians living in Birmingham. This is a way to appeal to other groups as well as bringing in the money. Although mainstream cinemas have slowly begun to introduce minority films they mainly exist in independent cinemas. Many film producers nowadays use merchandising to attract and advertise their film. Depending on the target audience, the ways in which they are merchandised change.
Take for example kids film, Harry Potter. As it was already made popular by the books in which JK Rowling produced, they made many different toys, sweets etc which were based on the film as a way to promote the film and make even more money as the film cost a lot of money to produce. Using merchandise they can make up money that they may have lost during production. But if you take a film like S. W. A. T. there is not a lot of merchandising here as it is a more mature movie and based towards an older audience who won’t want to buy toys or action figures.
Therefore they use the money on other things. However, it is not just the film maker that makes a profit from merchandising; companies must pay them a price to use the film on their products, but if the film is a huge success then that money is easily made back and suppliers can make tones of money form selling these products. Merchandising is a very good way in which to advertise a film as it is seen in many places and if people like the merchandise, they will want to go and see the film to see what the merchandise is based on.
The film industry has many ways in which they attract their target audiences from multiplexes to food to toys. They manage to do this effectively as since cinema and film started there has been a rise in the number of people attending the cinema and with the amount of films that come out every week, it shows producers have the money to produce a more widely spread range of films that cater to anybody. The only way they could do this is if other movies were a success. Therefore this shows that it is successful.