Thebusiness strategy of Coca-Cola company are enhance shareholder’s value andmaximize profit. As can be seen, the organization structural plays an importantrole for a company’s success.
Organization structure of Coca-Cola company is atall hierarchy. So it has divide employees into different operating group by geographic.In order to respond quickly while the change of local market and moreunderstand the needs of local market because it has different requirements. Forinstance, the operating groups are Eurasia and Africa Group, Europe Group,Latin America Group, North America Group and Pacific Group. Each groups haveits own vice president to control the employees and the head office responsibleto give directions and provide support to each groups. Under each groups, ithas own department such as human resource, marketing, finance and etc. Inexternal organizational, Coca-Cola system refers to Coca-Cola Company iscooperate with external groups for bottling and distribution. Coca-Cola companyresponsible to manufacture and sells concentrates, beverage base and syrup tothe bottling partners.
Bottling partner will manufacture, package, merchandise anddistribute the final beverage to our customers and vending partners. Thepartnership between Coco-Cola company and bottling partners are contracting thelocalized strategies develop. Because of the bottling partners are work closelywith consumers such as convenience stores, movie theaters, restaurants, grocerystores and so on. Therefore, the head office need to ensure the production anddistribution with unmatched quality and service around the world. Everyorganization have not only a structure also a culture, s strong culture willprovide stability.
Coca-Cola company is designed their organization structure tobe motivated, friendly and focus on growth. At thepresent time, Coca-Cola company approximately has 123,200 employees around theworld. Ingeneral, employees through theirknowledge, skills and professional for helping employer create value. So theencouragement and teamwork are significant for the growth of company. In the nutshell, decentralized structure is the ideal structure for cola company becauseof the geographically has bring some problems such as raw material, health consciousand political.