The mission, values and the type of behaviour

implementation of ethics code (also known as)
“codes of conduct or ethics policies) play a
vital role in the development of global organisations. A corporate’s
ethics code should serve as the
foundation where individuals must make decisions based on trust, integrity,
honesty and confidence REFERENCE. According to Nieuwenhuizen and Oosthuizen (2014), business
ethics are vital for corporations as they define the values and morals of an
organisation. Currently, the importance of ethical business policies has
increased due to globalization of economy that has contributed to the
consistent growth of competition between companies.

Formal, well-communicated codes of conduct are aimed to influence behaviour by outlining the mission, values and the
type of behaviour desired and expected from employees and other stakeholders
from an ethical point of view within an organisation (Crane and Matten 2015). To be effective, the development and the implementation of ethical
policies need to be carefully considered. Codes of conduct should reflect the
true values and behaviours that an organisation would like to maintain.

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This paper will analyse how
ethical codes shape the ethical behaviour and experiences of individuals
involved within specific companies and examine such standards of behaviour by
researching the company’s activities. Furthermore, this paper will consider
corporate (managers,
workers, board etc) ethics and morals as actors, who can act in a wrong or right manner although “ethics
codes” specifies the standard of ethical behaviour to which every individual
aspires to. 

How codes of conduct shape ethical behaviour of individuals in
an organisation:

According to Crane and Matten
(2015), implementing codes of conduct is a key skill for managing business
ethics, as it enables managers to develop and adopt appropriate rules to create
realistic modes of behaviour which applies to everyone, from the board of
directors to the newest employee. An employee’s
behaviour is highly influenced by such policies as a study carried out by Mark
John Somers shows how such policies shape ethical behaviour, by developing codes of conduct that define their
expectations. The behaviour of employees depends on how effective the ethical policies are, and the
individual’s ability to interpret and apply the policies to a variety of
situations REFERENCE.

Applying ethics
code in business to change unethical behaviour has become one of the most
challenging issues. An effective program of ethics requires involvement and
commitment from employees at all levels. The constituents should ensure
commitment towards ethical behaviour at all levels.

The Primary aim of McDonalds
ethics code is to provide a sustainable work environment, respect all its
employees, help local communities, provide clean, hygienic restaurants and a
safe atmosphere for all customers REFERENCE. Codes of conduct is a
crucial part of the corporation’s ethical framework where policies are implemented
to guide all managerial decisions, creating a system where decisions are
initiated.  Numerous policies and
procedures are in place to guide and promote ethical behaviour within modern
organizations. Crane and Matten (2015) defines ethic codes as “a voluntary
statement that commits an organisation, industry, or profession to specific
beliefs, values, and actions and/or that set out appropriate ethical behaviour
for employees” (Crane and Matten 2015, pg.190).

McDonald’s main priority is
their members rights. McDonalds has developed a strategy that allows the
employees relative freedom in working with the firm. The implementation of the
policies has given the workforce the opportunity to behave freely. Furthermore,
McDonalds wants its employees and board members to always deal in a fair manner
with customers, investors, business partners, service providers, competitors,
the public and one another. The codes of conduct will ethically change the
behaviour of staff members as they would be required to always act with
impartiality and professionalism to ensure that the expression of personal
views and convictions do not compromise the performance of their official

Part of McDonalds code of
conduct policy is their duty to make sure they buy good quality food from
suppliers. Implementing ethical policies prevent McDonalds from making bad
decisions such as purchasing goods from foreign suppliers who employ child
labour, pay substandard wages, or have sweatshop working conditions in their
facilities. The firm has created a culture where every worker is respected and
gives every individual priority as they believe it is the workforce who hold
the key to its valued success. Making individuals know how important they are
and valuing them has enabled McDonalds to improve its service provision to its

Showing customers that they value integrity will
significantly shape the behaviour as they will feel reassured by the existence of codes
of ethics within a company as they feel that the company values its integrity
and will operate accordingly when doing business. NS1 

According to Laufer and Robinson
(1997), when employees witness managers following ethical policies it
positively effects other individual’s behaviour to also act in accordance with
the codes of conduct. A study showed that management accountants working in
organisations with corporate codes report less wrongdoing than respondents in
organizations without formal codes. (Somers, 2001). Furthermore, Scalet (2006)
stated that organisations who had adopted codes of conduct created patterns of
trust amongst employees.  These studies
clearly show that ethical policies encourage managers and to act with