The one of the most important business decisions

The name you choose for your company is one of the most important business decisions you will ever make. You should spend considerable time brainstorming name ideas with the members of your team, as well as trust friends and family members. Feedback from people you trust helps whittle down the list of business name candidates.Your business name represents the most visible element of your brand. You cannot build a successful brand until you have created a company name that resonates with your target audience.Choosing the Right Business Name for eCommerceThe Internet offers small business endless ways to increase revenue. If your company expects to generate most of its sales from online purchases of products and services, you need to create a business name that promotes your brand digitally. We help businesses establish online marketplaces, with an emphasis on promoting your brand in the digital world. Our team of professionals creates marketplaces in literally a few minutes and we take care of all the technology by making frequent updates.Let’s say youwho have a final list of fivethree business names that you really like. How do you know which one will leave an indelible impression on your target audience? You cannot find out the answer to that question until you test the three names by reaching out to the customers who you have targeted to purchase your company’s products and services.You cannot find the answer without reaching real people from your target demographic.Your business name represents the most visible element of your brand. You cannot build a successful brand until you have created a company name that resonates with your target audience.How to Test Your Name on Your Target AudienceYou should spend considerable time brainstorming name ideas with as many people as possible — members of your team, as well as trusted friends and family. Although family friends and family members can help you brainstorm business name ideas, they make poor choices for testing out the names. Personal bias comes into play because of the close relationships you have with trusted teammates, friends, and family members. Moreover, if you test your names with those who came up with the ideas in the first placeif you include friends and family members to brainstorm names, bias once again skews results because your friends and family members will select the business names they proposed.Surveys Deliver Accurate ResultsTargeting your audience for tTesting potential business names allows you to receive unbiased insight.acquire insight into what motivates your customer base. We recommend collecting the email addresses of interested customers and then emailing the surveys to ensure quick results. The key is to develop very precise test requirements. Ask yourself, What do you I want this name to do for my venture?, and then test these criteria. If you’re looking to create a fun and engaging lifestyle brand for teens, do not ask, Which of these company name feels the most like a high-end brand? One of our favorite survey questions is, Which of these XYZ companies are you most interesting in learning more about? This question allows you to test how a name will drive interest in your new venture, which is a very desirable characteristic. is to use clear language in addressing the recipients of the name testing survey email. You can list each potential name next to five boxes that vary from strong dislike to strong like. The middle box should be neutral. Your target audience will provide you with honest feedback, especially if you leave room for comments after each listed name.You’re looking for a name that collects the most “Strong Like” votes and the least amount of “Dislike” and “Strong Dislike” votes. You also want to go with a name that elicits strong positive reaction in the comment section. After you receive all of the surveys, you will have a much better idea on which business name to choose.What about Rebranding?Some businesses want to change brand messages for a variety of reasons. The product cycle might have come to an end for a company’s signature product or a change in the composition of the target audience requires a revamped brand to remain relevant. When you rebrand, you already have a database containing the names of your loyal customers. Ask the loyal customers to offer feedback on the short list of new business names you have created for the rebranding program.Choosing the Right Business Name for eCommerceThe Internet offers small business endless ways to increase revenue. If your company expects to generate most of its sales from online purchases of products and services, you need to create a business name that promotes your brand digitally. We help businesses establish online marketplaces, with an emphasis on promoting your brand in the digital world. Our team of professionals creates marketplaces in literally a few minutes and we take care of all the technology by making frequent updates.Coming up with a business name that closely connects your brand with your target audience should be one of the first things on your to do list. The time and effort it takes to develop and refine the right business name pays off when you attract more loyal customers who identify with the brand message communicated by your business name.