This chapter tries to examine literature done in the credit card industry to provide the foundationfor the study.
It will explore studies done on credit card use, needs to be met by credit cards and consumer satisfaction with credit cards. The slogan “the customer is always right” highlights a high priority and the importance of customer satisfaction (Fecikova, 2004). Charge cards or creditcards, such as Diners Club, Visa, MasterCard, American Express and others, are fundamentallylines of credit from which when created, subject to the issuer’s terms and conditions, permit a user to use certain acceptable amount of cash and repay the amount whichever in full or monthly installments (Norudin & Zull Nikli, 2005). A growing interest in the promoting credit cards not just all over the country but also throughout the entire globe.Credit card services on customer satisfaction have undergone a drastic change after the improvement in services provided by the commercial banks in the Kingdom of Bahrain.
The significance of money and credit need no exaggeration (Van Soestbergen, & Tambling, 2008). Application of Technology has transformed very lifestyle of the people and the entire world is dependent on it. In service sectors like banking, education, health, retailing, etc.
technology has become the main player. Integration of banking services with the technology has given rise to new ‘technology-driven’ services, apart from enhancing the overall efficiency of the banking industry in serving customers (Flitcroft, & O’donnell, 2009). Credit card facility of banks combines technology with the flow of credit and serves the needs of customers.As civilization progressed, the support systems in the society got transformed with improved techniques and technology. Banking is one of such support systems. Today, the technology has transformed banking system from traditional, manual system to modern technology-drivenindustry. In this transformation, the role played by credit card is very significant.Punjavat (2009)5, in his Ph.
D. thesis examines Graduate International Students’ knowledge, attitude, experience, practices and satisfaction relating to a credit card. This study was conductedon 261 students. The finding showed that the respondents’ credit card knowledge was low, attitudes were favorable and Pre U.S experience is limited. Because living in the U.S respondents