Title TagsTitle tags are display the title of the web page whenever a search is made on the Search Engine of a web page. It quite important that the title tag contains the key words for page. The title tag should also contain a title that stands out and differs from other pages’ title. As for the length, Ledford (2009) states that “the World Web Consortium recommends that web site designers keep their titles 64 characters or less”(p.131)Title Tags in HTMLThe title tags come in between the opening and closing head tags in the head page containing the page’s header information.
This is how a title tag is displayed in HTML:
The length also should be kept at about 150 characters.Meta Description Tags in HTMLJust as the title tags, the meta description tags are placed within the opening and closing head tags. Below shows how in HTML the meta description tag is displayed:The Importance of Meta Description Tags in HTML1. They draw visitors into a web page.
Behavioral TargetingThis is a technique used by website designers where they make their webpages according to the previous behavior patterns of online users with the intentions of luring them to visit their pages. An example of behavioral targeting is when a website designer wants to make a website on television screens notices that most online users are interested in smart TVs, therefore he makes a website exclusively on smart TVs to target this people.