Women introduced newer nuances of dance, sexuality in

Women are displayed as passive receivers of the orders
of the male hegemon. Rajan argues that the Masculine identity we often find is
a hetero-normative identity, which is frequently visible in the clichéd
boy-loves-girl story. The ‘hetero normativity’ thus defines the norm for Indian
cinema, where the ‘man’ or the ‘hero’ remains the hegemonic power.1 This is similar to
Lollywood love stories and even films such as Bol. The linguistic change of the
cinema from Urdu to Punjabi, introduced newer nuances of dance, sexuality in
the cinema, though still in the undertones. That is the film did show some power
or the female having the power to decide for example in Aina, Rita choses to
marry the one who she loves even after her father has refused. We even see her
fitting the police diverting attention from the sensitive, chooi mooi image of
a woman. Actors such as Sultan Rahi, worked on the hyper-masculine model, where
the female had become an object of the male gaze.2 Changes in the film
industry meant that Women were objectified as an object to fulfill masculine
desires, this can be linked to voyeurism where the female body is to gratify
masculine desires. This further be linked to Hollywood with movies such as
Vertigo and Psycho where the man completely aims to change the personality
according to his desires and the female depicted as passive.

The preference of Punjabi meant that close to two
decades later than the Feminist new wave, films with different gender
representations, rather different femininity representations, were being
produced with movies such as ‘Aurat Raj’ represented a society where women were
in charge. This can be considered one of the first films from Pakistani cinema
where the women were shown in the place of hegemony. The Pakistani film
industry couldn’t stay strong, leading to a decline and ‘shutdown’ period of
fifteen years.3

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The changes in female
representations reflect the departure and the replacement of the real women:
the chhooi- mooi girls of the past.4 That is diversion from
pleasure narratives depicting the government attempts and the changing needs of
society.